Saint Jō Branding Guidelines
To ensure consistent and accurate brand representation, all affiliates must follow the branding standards below:
1. Logo Usage
• Only approved logo files provided by Saint Jō may be used.
• Logos must not be altered, stretched, cropped, recolored, or modified in any way.
• Do not overlay text or graphics on the logo or use it on backgrounds that reduce visibility or clarity.
2. Tone of Voice & Brand Messaging
• All communications should reflect Saint Jō’s core values: clean, plant-based performance, minimalist rituals, and community-driven results.
• Messaging should center around the brand story, aesthetic lifestyle benefits, user testimonials, and the “skin + within” philosophy.
• Affiliates must not make medical claims or reference curing/treating diseases, illnesses, or skin conditions. Examples of prohibited language include (but are not limited to):
• “Heals eczema”
• “Cures acne”
• “Treats hormonal imbalances”
✅ Suggested Approved Phrases:
• “Plant-based ingredients that support your skin barrier”
• “A daily ritual that makes clean beauty simple and effective”
• “I’ve never felt more confident in my skin”
• “This system has completely changed my routine”
• “Minimal steps, maximum glow”
• “Rooted in wellness — for your skin and within”
• “Formulated without toxins, fillers, or synthetic fragrance”
• “My favorite ritual for radiant, balanced skin”
• “Skincare that actually works — without compromising your health”
• “Powered by nature, backed by science”3. Ad placement and content restrictions
- No use on adult, political or controversial websites.
- No misleading or clickbait tactics.
4. Use of Brand Terms
To protect brand integrity:
• Affiliates may not bid on Saint Jō brand terms (e.g., “Saint Jō skincare,” “shopsaintjo.com”) in any paid search platform (Google, Bing, Yahoo, etc.)
• The Saint Jō brand name, product names, or trademarks may not be used in:
• Domain names
• Social media handles/usernames
• URLs or subdomains
5. Visual Assets
• Affiliates may use brand-approved assets from the Awin platform and official Saint Jō social media pages (Instagram, TikTok, etc.) as long as content is:
• Not altered in a misleading or off-brand way
• Credited appropriately when reposting (e.g., tagging @shop.saintjo or @cirilloallyse when applicable)
6. Compliance & FTC Disclosure
• Affiliates are responsible for ensuring all content is truthful, accurate, and in line with brand guidelines.
• FTC-compliant disclosures are required in all promotional content, including social media, blogs, videos, and email.
• Example: “This post contains affiliate links. I may earn a small commission if you purchase through them, at no cost to you.”
