Brand colors: Black (Hex # 00000) and White (Hex #fffff)
brand tools
build on-brand assets for effortless collaboration—copy + paste ready
Our clear tone and minimal style already resonate with your audience, so you can drop our voice straight into your own channels—no guesswork needed.
AI prompt starter:
Write for a younger, style-conscious audience of expecting and new moms aged 18–25. Keep the tone clear, emotionally aware, and confidently minimal—never overdesigned or too trendy.
- Clear & Minimal: Use clean, intentional language—skip the fluff.
- Emotionally Aware: Speak to evolving identity and real-life parenting.
- Confident but Humble: Quietly strong—no hype, no showing off.
- Globally Relevant: Design language that fits diverse, modern lifestyles.
- Innovative in the Moment: Highlight features that simplify daily life.
- Evolving Beauty: Reflect timeless style—not trends.
- Adaptable, Not Trend-Chasing: Stay current, not performative.
- Modern Concerns: Address real needs—mobility, comfort, identity.
What Makes a mima Caption?
- Brevity: 4–12 words up front; total ≤ 40 words.
- Feel: emotionally aware—acknowledge the messy + magical.
- Shape: start with a clear statement, end with a light nudge (“tap to see”).
- Sound: quiet confidence—no exclamation overload, no “luxury” buzzwords.
- Hashtags: 3–5 max; mix brand + category keywords.
Brand Keywords
Use in SEO, hashtags, and ad targeting.
- mima strollers, mima usa, mima kids, sharemymima
- stylish baby stroller, gender-neutral stroller, newborn stroller, stroller with storage
- modern baby stroller, all-terrain stroller, reversible seat stroller, minimalist baby gear
- city stroller, compact stroller, travel stroller, easy fold stroller
- durable baby stroller, baby stroller for small spaces, baby stroller with cup holder
Ad Header Guidelines
- Length: 2–5 impactful words.
- Angle: solve a real need (mobility, comfort, identity).
- Style: sentence‑case, no punctuation unless it adds clarity.
- Rule: pair one action or benefit word with one feeling or style word (e.g., “Move beautifully”).
Meta Description Guidelines
- Length: 140 – 155 characters.
- Voice: clear, calm, confidently minimal—no hype.
- Content: brand name + core benefit + feeling of ease.
- Action: hint at next step (“discover,” “shop,” “learn”) without overselling.
Alt Text Guidelines
- Function: Accessibility + SEO; keep conversational.
- Focus: what’s happening + product highlight + mood.
- Tone: warm, real, parent‑oriented; avoid jargon.
- Length: ≤ 125 characters for screen‑reader friendliness.
