To ensure The Gift of Scent brand is presented with clarity and elegance, please follow the visual and logo guidelines outlined below when promoting across affiliate channels. All creative assets, including logos and banners, are available for download within the AWIN Creative Library or upon request.
The Gift of Scent Logo
How to Use
- The logos provided are the only logos permitted for use by third parties.
- At all times, The Gift of Scent name must remain fully legible and appear in its original proportions.
- The logo may be placed over images, but only if the background respects the clear space (exclusion zone) around the logotype.
- Do not alter the typefaces, weight, spacing, or configuration of the logo.
Always use the approved versions provided.
Visual Guidelines
Logotype DOs and DON'Ts
To preserve brand integrity and visual clarity, do not:
- Resize individual elements of the logotype independently
- Stretch, distort, or recolor the logo
- Retype, re-create, or substitute typefaces used in the original logotype
- Use The Gift of Scent logo in combination with any third-party logos or promotional endorsements
Always display the logo in its entirety and as provided.
Creative Asset Guidelines
You may only use images, banners, or graphics that are:
- Provided directly by The Gift of Scent team or downloaded from AWIN
- Used in full without cropping, color correction, or visual alterations
- Contextually accurate and aligned with brand tone (e.g., wellness, luxury, lifestyle, emotional gifting)
Do not:
- Overlay additional logos or watermarks
- Add drop shadows, filters, or distorted text on top of creatives
- Reuse any promotional content outside the agreed campaign window
