HeatMate Branding Guidelines
1. Introduction & Brand Story
HeatMate is a pioneer in advanced home heating and cooking appliances powered by graphite technology. Rooted in Japanese engineering and innovation, our products are designed for performance, simplicity, and everyday comfort. These guidelines ensure brand consistency across every touchpoint.
2. Logo Usage
Primary Logo:
https://cdn.shopify.com/s/files/1/0905/4152/3260/files/HeatMate-Aladdin-Logo.svg?v=1734076568
Alternate Versions:
Horizontal version: https://cdn.shopify.com/s/files/1/0905/4152/3260/files/HeatMate-Aladdin-Logo-Horizontal.svg?v=1734076919
Horizontal (white) version: https://cdn.shopify.com/s/files/1/0905/4152/3260/files/HeatMate-Aladdin-Logo-White-Horizontal.svg?v=1734306220
Clear Space & Sizing:
Always leave adequate padding around the logo (equal to the height of the "H" in HeatMate).
Minimum width: 120px for digital use.
Don'ts:
Don’t distort or stretch the logo
Don’t use drop shadows or outlines
Don’t place on backgrounds that reduce visibility
3. Color Palette
Primary Colors:
HeatMate Orange: #ec9521
Charcoal Graphite: #646464
Text Copy: #171717
Secondary Colors:
Background Color (if not White): #E3E5EA
Usage Tip
Use primary colors for logos, buttons, and headlines. Use secondary colors for backgrounds, accents, and highlights.
4. Typography
Headings Font: “Inter Bold” (Headlines, Product Names)
Body text Font: “Inter” or system font for web body text
Example Usage:
Headline: "The Future of Fast Cooking"
Body: "HeatMate uses graphite to reach 550°F in fractions of seconds."
5. Imagery & Photography Style
Visual Style:
Clean, soft natural light
Minimalist compositions
Focus on the product and application
Do Use:
Bright kitchens, cozy settings, real-life use cases
Avoid:
Cluttered scenes
Harsh shadows
Over-saturation or overly staged shots
6. Tone of Voice
Brand Personality:
Helpful, warm, and practical. Slightly editorial, never hype-driven.
Do Say:
"Cooks faster, no preheating needed."
"Designed for simplicity and speed."
Avoid Phrases Like:
"Whipped up in minutes"
"Baked to perfection"
"We’ve got you covered."
7. Social Media Guidelines
Post Types:
Product demo
Recipe spotlight
Lifestyle photo
Customer tip or review
Hashtags: Use a mix of branded (#HeatMate) and niche (#GraphiteToaster, #QuickMeals)
Voice: Friendly, informed, light on sales-speak
8. Affiliate & Partner Usage
What’s Allowed:
Use provided logos, banners, and product shots
Include #ad or "affiliate link" disclosures in posts
What to Avoid:
Altering the logo
Running PPC ads using the HeatMate brand name without approval
For questions, asset access, or approvals, please contact:
marketing@sengokula.com
