Supp Branding Guidelines
1. Brand Voice & Tone
Smart, clear, and confident — we speak with authority, but in a friendly, human tone.
Use plain English and explain technical terms where helpful.
Avoid hype or over-promising. Be trustworthy, not salesy.
Use the first-person plural (“we”) when speaking from the brand, and second-person (“you”) when addressing the customer.
DO say:
“May support mental focus”
“Formulated to contribute to normal immune function”
“We’re here to help you find what works for your body”
DON’T say:
“Boosts testosterone fast”
“Cures fatigue”
“Guaranteed results”
2. Legal & Regulatory Compliance
Always comply with UK and EU supplement marketing laws.
Only use EFSA-approved health claims (e.g., “contributes to normal...”).
Do not imply that our products prevent, treat, or cure any medical condition.
When in doubt, include the disclaimer: “Always consult your health practitioner before use.”
3. Visual Identity
Use clean, modern visuals that reflect our minimalist, science-led aesthetic.
Imagery should feel natural, inclusive, and health-positive — no overfiltered stock photos or “miracle” transformations.
Colours and typography should align with our web style: soft neutrals, minimal accents, and simple fonts.
4. Product Messaging
Focus on benefits that align with how people feel (e.g., “tired,” “aching,” “unfocused”) and body focus areas (e.g., “my brain,” “my muscles”).
Highlight features like:
GMP-manufactured in the UK
Suitable for vegans/vegetarians (when applicable)
Third-party tested (if applicable)
No unnecessary fillers or additives
5. Affiliate-Specific Rules
Do not bid on “Supp” or branded keywords in search ads without written permission.
Do not copy full product descriptions or web pages without editing for originality.
Only use approved discount codes and affiliate links provided via Awin.
If sharing on social media, clearly disclose affiliate relationships (e.g., #ad, #affiliate).
