BÉIS Brand Guide
Pronounced: /base/
- Rhymes with “case” as in best suitcase in the game… “face” as in our face card never declines… and “space” as in our bags have so much room for all your essentials.
General
- Real talk, we love fun & cheeky copy
- Baggage for real life.
- Designed for all kinds of travel (yep, we mean everything from long flights to managing your day-to-day commute), our styles are packed with clever features that intuitively predict what you need to handle life’s messier moments.
Don’t forget: highlight the product features! We’ll provide a list if you need one.
Best Practices
- Show in real life travel settings
- Keep it natural & effortless
- Focus on product features & bag interiors (show us how you pack)
Composition + Lighting
- Prioritize shooting vertically unless otherwise requested.
- Use natural lighting. Avoid harsh shadows.
Product
- Make sure the product looks its best! Smooth out any wrinkles.
- Make sure BEIS logo is visible. The full product should be in frame and in focus.
- Showcase the features and make sure you’re using them properly. If you’re not familiar with something, please review the product page on our website.
- Do NOT connect the luggage to one another using the luggage strap. The luggage strap can carry smaller items only, such as a small bag or a hat.
- Avoid sharing out of stock products or products that are no longer available.
- Refer to the products with the official names and colors (e.g. Maple instead of Brown). Include the product and name and color when possible.
