WHAT ROEBUCK STANDS FOR Roebuck vintage sparkling wines are a celebration of growing and turn every gathering into a vintage moment. BRAND LINE ROEBUCK MAKES IT VINTAGE- signals the brand’s specialness and premium status.
BRAND VISION ROEBUCK MAKES IT VINTAGE To be the benchmark for premium vintage English Sparkling Wine. To be listed in the finest restaurants, 5* hotels and prestigious retailers throughout the world. To be the vintage English Sparkling Wine most loved by sommeliers, press and consumers.
ROEBUCK IN A GLASS WORLD-CLASS QUALITY We produce vintage sparkling wines using only estate-grown fruit. HANDCRAFTED Handpicked grapes are carefully blended to craft our sparkling wines. PROUDLY ENGLISH Situated in the heart of the Sussex countryside.
TONE OF VOICE Joyous and celebratory We talk with real enthusiasm and passion about our vintage sparkling wines, placing them at the heart of consumers’ most joyous vintage celebrations. An effortless confidence Inherently warm and confident, our tone of voice allows us to showcase our craft and expertise in a way that always feels welcoming and inclusive. Adding some vintage sparkle Making any moment feel extra special with Roebuck.
KEY PHRASES KEY PHRASES English Sparkling Wine Vintage Sparkling Wine Vintage English Sparkling Wine Vintage sparkling Craftmanship Award-winning World-class Exceptional Estate-grown fruit Sussex WORDS TO AVOID Bubbly Champagne Fizz Prosecco British British Wine Petworth, West Sussex
PRIMARY LOGO OUR PRIMARY LOGO The Roebuck deer and wordmark work together as a strong visual motif for the brand. This should be used on all primary brand interactions, for example packaging, front covers and all materials. All approved logos can be supplied as a set – please use these versions only. The Primary logo should only ever be used on white or pale colour backgrounds. The white version of the logo should only be used on a colour or busy background where it is hard to differentiate the colours of the primary logo.
LOGO GUIDELINES CLEAR SPACE We use the height of the R in all its edges to define the minimum clear space around our logo. MINIMUM SIZE Minimum sizes ensure that the legibility of the wordmark is not compromised in print or digital. We use a minimum height to define the minimum size for the logo. Please refer to the examples on the left for our minimum heights for print and digital. CMYK Roebuck head: C42 M37 Y49 K4 Roebuck wordmark: C66 M57 Y57 K36.
TYPOGRAPHY PRIMARY TYPEFACE Lexend Zetta allows us to talk with confidence about what we do. WEIGHTS Medium Medium italic Light Light italic Usage This is Lexend Zetta - our standard, neutral typeface. Light is used for body copy and Medium is used for headlines (only). It can be used for information on all our materials and to proudly share our knowledge.
SOCIAL MEDIA & WEBSITE The handles for Roebuck Estates are as follows; please tag us in any related content. INSTAGRAM @roebuckestates TIKTOK @roebuckestates WEBSITE www.roebuckestates.co.uk BRANDED HASHTAG FACEBOOK @roebuckestates PINTEREST @RoebuckEstates Please include our branded hashtag in any Roebuck related content #roebuckmakesitvintage
