Furniture Direct Online - Branding Guidelines
To maintain brand consistency, please follow these branding guidelines when promoting Furniture Direct Online:
✅ Brand Tone & Values
Communicate affordability, comfort, and quality as core brand values.
Our tone is modern, minimal, and approachable, appealing to homeowners who value style and function.
✅ Logo Usage
Use only approved logo versions:
Full logo: “furnituredirect” (in black) + “ONLINE” (in yellow).
Compact “FDO” logo (in yellow) for small spaces (e.g., icons, social media).
Maintain clear space around the logo. Do not alter colors, proportions, or orientation.
✅ Color Palette
Use these brand colors:
Yellow (#FAE27B) — warmth, comfort, affordability
Black (#000000) — trust, reliability
White (#FFFFFF) — simplicity, space
These colors should be used in visuals, banners, or creatives to ensure consistency.
✅ Typography
Primary font: Montserrat
All caps and bold for headlines
Regular/light for body text
Clean, geometric lines reflect our modern aesthetic.
✅ Imagery & Mood
Use visuals that are:
Bright, minimal, and cozy
Feature natural lighting, neutral tones, and clutter-free settings
Showcase our sofas and home pieces in real-life, stylish interiors
Avoid busy, overly dark, or unrelated lifestyle imagery.
🚫 Do Not:
Alter logos or use unapproved color combinations
Promote Furniture Direct Online using discount codes not officially provided
Create content that misrepresents our brand values or product quality
