Mustard Seed Branding Guidelines for Affiliates
Tone & Voice
Must reflect the brand’s faith-based, uplifting, and encouraging message.
Avoid sarcasm, negativity, or language that contradicts Christian values.
Be warm, sincere, and community-focused.
Logo & Brand Name
Always refer to our brand as Mustard Seed (not “The Mustard Seed,” “MS Apparel,” or other abbreviations).
Use only official logos and graphics provided in Awin’s creative assets or upon request.
Do not alter or crop the logo.
Imagery & Content
Images used must reflect the values of faith, family, modesty, and positivity.
Avoid using any photos or messaging that include offensive language, immodesty, or controversial themes.
Lifestyle photos should feel natural, encouraging, and relatable to Christian women.
Product Representation
Descriptions must be honest and accurate — do not overstate claims.
Affiliates may not copy and paste full product descriptions from our site; instead, use your own words and authentic experiences.
Discounts & Promotions
Only promote discount codes or promotions that have been provided or approved directly by Mustard Seed.
Promoting unauthorized coupon codes WILL result in commission reversal and removal from the program.
Faith Respect Policy
Affiliates must not mock, misrepresent, or trivialize Christian beliefs in any form of content tied to our brand.
We reserve the right to remove any affiliate that misaligns with our values.
