To ensure our logo is presented in its best light on your documents; you can find all the information you need to use our logo correctly below. We're happy for you to download and use our logo as specified below, but please be sure to follow our guidelines:
This is the only logotype permitted for use by any third parties
The logotype can be shown as black on white or white on black
In all usage options, the Company Name must be legible at ALL times.
In written form, MATTER OF FACT should always appear in all caps. Bold the instance of MATTER OF FACT for emphasis.
The bar is a design element included to ground the intentionally spacing of the letters. MATTER OF FACT is both the name of our brand and a commonly used phrase. In order to create the distinction between brand and phrase the letters had to take up space move out from one another and become individual shapes. The bars take the position to ground the letters and words. Outside of the logo, the bar should not be over used as a design element.
DON'TS:
1. Don’t change the logo’s orientation.
2. Don’t place the logo on a busy photograph or pattern.
3. Don’t change the logo colors.
4. Don’t add “glow” effects to the logo.
5. Don’t crop the logo in any way.
6. Don’t present the logo on “non-brand” color palette backgrounds.
7. Don’t present the logo in “outline only” fashion.
8. Don’t place the logo on similarly-colored backgrounds.
9. Don’t outline the logo in any color.
10. Don’t add “drop shadow” effects to the logo.
11. Don’t put a white box around the logo when placed on a dark or busy background.
12. Don’t reconfigure or change the size or placement of any logo elements.
13. Don’t stretch or squeeze the logo to distort proportions.
14. Don’t recreate elements or replace with something else.
