KOZAKH Branding Guidelines for Affiliates
To maintain brand consistency and ensure your promotions align with KOZAKH’s identity, please follow these guidelines:
1. Logo Use
• Only use KOZAKH logos provided by Awin or KOZAKH directly.
• Do not stretch, crop, recolor, or overlay the logo on busy backgrounds.
• Clear space must be maintained around the logo.
2. Brand Voice
• Use a tone that reflects KOZAKH’s identity: modern, elegant, empowering, and inclusive.
• Avoid overly salesy or hype-driven language.
• Focus on storytelling and how jewelry fits into a customer’s lifestyle.
3. Imagery
• You may use official KOZAKH photography from our website or media kit.
• Do not modify or apply filters to product images.
• Lifestyle imagery should reflect diversity, sophistication, and authenticity.
4. Messaging Do’s and Don’ts
Do:
• Highlight craftsmanship, ethical production, and affordability.
• Mention our handmade quality and trend-driven designs.
Don’t:
• Use terms like “cheap” or “discount jewelry.”
• Make unapproved claims about pricing, materials, or guarantees.
5. Trademark Use
• Always spell the brand as “KOZAKH” (all caps).
• Do not use our brand name in unauthorized domains, subdomains, or social handles.
If you have questions or need approved assets, please contact us at: affiliate@kozakh.com
