| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Only on non-branded generic keywords. No commission if brand bidding without approval. |
| If publishers directly link to your website from search engines, will they receive full commission? |  |  | |
| If publishers use your brand name in their display URL, will they receive full commission? | | | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | We encourage adding "LØUCO" and close variations as negatives. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | | Only authorised partners with prior written approval may run brand-related PPC campaigns. |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | | |
| Google | | | Only for authorised campaigns on generic terms.
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| Yahoo | | | Same conditions as Google.
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| Bing | | | Same conditions as Google.
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| Other | | | Case-by-case basis; pre-approval required. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | All brand name keywords, brand + generic combinations, and brand misspellings unless pre-approved. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | | Direct-to-site shopping ads are not permitted without prior agreement. |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | CSS activity must be approved and tracked separately if allowed. |
