PleaWhite Trash Charms is more than just jewelry — it’s an attitude, a throwback, and a rebellion wrapped in sparkle. To keep the brand represented authentically, please follow the below guidelines when creating content or promotions.
Tone & Voice
Bold, nostalgic, confident — never generic
Embrace individuality, edge, and pop culture references
Avoid overly polished or traditional luxury language (we're not "timeless elegance" — we're "Y2K meets punk glam")
Imagery & Content
Use lifestyle imagery that feels expressive, raw, or retro-inspired
Feel free to style pieces with vintage, streetwear, glam, or DIY aesthetics
Do not use AI-generated or heavily filtered imagery that misrepresents product appearance
Approved product photos and logos are available in our affiliate portal
Do's and Don’ts
| ✅ Do | ❌ Don’t |
|---|
| Use our official product names, branding, and logos | Alter our logo or use unapproved brand assets |
| Tag @whitetrashcharms on Instagram when posting | Use low-res or unrelated third-party product images |
| Emphasize uniqueness, nostalgia, and expressive fashion | Frame the brand as fast fashion or “cheap” |
| Share personal stories or styling inspiration with your audience | Copy content from our site or social word-for-word |
Promotion Restrictions
No use of unauthorized discount codes
No coupon/deal site promotion
No paid search, shopping ads, or PPC including brand bidding
No impersonation of the brand or use of White Trash Charms in usernames or social handles
Logo Usage
Use the official White Trash Charms logo as provided
Do not stretch, recolor, or overlay text on the logo
Maintain clear space around the logo in any designs or thumbnails
Need Creative Assets?
We’ve got you. Download lifestyle images, logos, and banners directly in the Awin portal, or reach out to us for collab-specific content.se click here to add your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
