Loveweld Permanent Jewelry (US)

Loveweld Permanent Jewelry (US)

Program Terms

  • Loveweld spelled as one word with only a capital L. 
  • Do use Custom Tailored Jewelry, Permanent Jewelry, Forever Bound
  • DO NOT use Zapped or Sparked 
  • Do talk about jewelry as the perfect fit thanks to a pain-free welding process. Talk about comfort and easy wear for everyday, including larger chains. Emphasize that jewelry is smooth and doesn’t catch on clothes or skin. Talk about inclusive sizing at no extra cost.
    Don’t say “one size fits all” or suggest standard sizing for products. Don’t limit conversation to permanent jewelry.
    • Materials
      Do talk about high-quality pieces that are long-lasting and hypoallergenic. Mention that all products are 14K gold so elements can be reworked, swapped out, and customized over time. Mention that materials will last a lifetime.
      Don’t use greenwashing or sustainability buzzwords to describe materials. Don’t use words like “affordable” or “cheap”