1. Brand Overview
BiltRx is a telehealth platform offering personalized care programs, access to licensed providers, and prescription coordination through certified U.S. pharmacies. We specialize in programs for metabolic health, GLP-1 therapies, and overall wellness.
2. Brand Voice
Tone: Professional, caring, and empowering
Messaging Style: Clear, supportive, and informative – avoid hype or exaggerated claims
Keywords Allowed: Metabolic Health, GLP-1 Therapy, Online Doctor Consultation, Wellness Programs, Prescription Support
Keywords to Avoid: Weight loss, fat-burning, diet pills, miracle results, any unverified medical claims
3. Visual Guidelines
Logo Use: Only use official logo files provided by BiltRx. Maintain clear space around the logo. Do not stretch, recolor, or modify the logo.
Colors: Primary color palette includes deep blue, white, and muted green tones for a clinical and calming feel.
Typography: Clean, modern sans-serif fonts such as Lato or Inter.
4. Image Guidelines
Use high-quality, diverse, and inclusive lifestyle imagery.
Avoid before-and-after images or content that may imply body shaming.
Use visuals that depict professionalism, virtual care, and patient support.
5. Compliance Notes
All promotional content must comply with healthcare advertising regulations.
Avoid language that guarantees results or makes unsubstantiated medical claims.
PPC restrictions: Direct linking to certain medication names may be disallowed. Please consult us before launching PPC campaigns.
6. Call to Action (CTA) Examples
“Book Your Online Consultation Today”
“Start Your Wellness Journey with Licensed Professionals”
“Access GLP-1 Therapy Through Our Partner Network”
7. Approval Requirement
All creatives must be submitted to BiltRx for review and approval prior to publishing.
