PURE LIFE Affiliate Program – Branding Guidelines
As a participating affiliate, collaborator, or publisher representing the PURE LIFE brand, you are required to adhere to the following branding standards to ensure consistency, accuracy, and legal compliance across all marketing channels.
1. Brand Name Usage
The brand name should be referred to as PURE LIFE or PURE LIFE®, both of which are acceptable.
Do not abbreviate, alter, or combine the brand name in any form (e.g., "PureLife", "PL Supplements", etc.).
Use consistent formatting and spelling across all promotional materials.
2. Logo Usage
Only official logos provided by PURE LIFE may be used.
Logos must not be altered in color, stretched, distorted, or modified in any way.
Logos must remain legible and appropriately contrasted against the background. Alternate versions may be requested when necessary.
3. Brand Voice and Messaging
Content must reflect the PURE LIFE mission and brand values: evidence-based wellness, empowerment, and integrity.
Affiliates must not make medical claims or product guarantees (e.g., “cures,” “guaranteed results,” or “instant benefits”).
Messaging should be accurate, educational, and in alignment with the tone of the brand.
4. Compliance and Disclosure
All promotions must comply with relevant laws and advertising standards, including the Federal Trade Commission (FTC) guidelines.
Affiliates must clearly disclose any sponsored relationships or affiliate links in their content using accepted disclosures (e.g., #ad, #sponsored, or “affiliate link”).
When referencing product results, disclaimers such as “results may vary” or “these statements have not been evaluated by the FDA” must be used where applicable.
5. Use of Affiliate Links
Only the tracking links provided by PURE LIFE via the Awin platform may be used.
Masking, redirecting, or shortening links in a way that obscures the destination URL or misleads the user is prohibited.
6. Prohibited Conduct
Affiliates must not:
Use unauthorized discounts, coupon codes, or misleading promotions.
Imply any official brand endorsement, partnership, or employment beyond the agreed affiliate relationship.
Promote PURE LIFE products on websites or platforms that contain defamatory, explicit, discriminatory, or harmful content.
Use the PURE LIFE brand name or trademarks in domain names, social handles, or PPC display URLs without written permission.
7. Support and Questions
For access to official logo files, approved brand assets, or questions about brand usage, please contact:
support@yourpure.life
