Tone & Messaging
Use a positive, respectful, and helpful tone
Avoid misleading or exaggerated claims
Keep messaging aligned with our brand values (transparency, integrity, and quality)
Visual Style
Use only approved logos and brand assets
Do not alter brand colors or fonts without asking for permission
Maintain a clean, professional layout in all promotional materials
Content Standards
No hate speech, discrimination, or offensive content
No misleading, false, or deceptive promotions
No adult, violent, or politically charged content
No illegal or unethical tactics (e.g., spamming, black-hat SEO)
Platform Use
Affiliates may promote via blogs, social media, email (with consent), and approved websites
No promotion on sites containing pirated content, adult material, or fake news
Affiliate Conduct
Respect FTC disclosure guidelines (clearly label affiliate links)
Represent the brand honestly
Don't impersonate the brand or claim to be an employee
