Brand Name & Tone of Voice
Our brand name is The Shirt Company. Please always refer to us by our full name. Do not abbreviate or alter the name in any way.
Our tone is refined, confident, and timeless. We speak to a discerning, modern woman who values elevated essentials and intelligent design. Communications should reflect sophistication and clarity, without casual slang or overly trendy phrasing.
Target Audience
Our customer is a stylish, professional woman aged 30–55 who values quality over quantity, understated elegance, and clothing that works effortlessly across seasons and settings. She is thoughtful in her purchases and seeks wardrobe pieces that combine classic tailoring with contemporary functionality.
Visual Style & Aesthetic
Our brand aesthetic is clean, minimal, and polished. Content should reflect:
Neutral tones, clean lines, and elegant composition
Sophisticated styling with a modern classic sensibility
A sense of calm, order, and confidence
Please avoid:
Bold, flashy, or graphic-heavy imagery
Collaged photos or low-resolution visuals
Filtered or overly edited photos that disrupt our natural, luxurious feel
Imagery Use
You may use official imagery found on our website, social media channels, and affiliate asset library. Lifestyle photography that highlights the tailoring and fit of our garments is encouraged.
All images must maintain our premium look and feel. If you have questions about visual content, please reach out before posting.
Messaging Guidelines
Key brand messages include:
“Tailored for real women”
“Timeless shirting for the modern wardrobe”
“Effortless style meets impeccable fit”
You may also highlight our signature details, such as:
Our secret no-gape button technology
Expertly cut shirts designed to last
Wardrobe staples reimagined for today
Avoid exaggerated or misleading terms such as “cheap,” “biggest sale,” or “must-have steal.” Messaging should be aligned with our positioning as a premium, slow fashion brand.
Linking and Tracking
All links must use your Awin affiliate tracking URL. Please ensure links lead to correct, live product pages. If a product becomes unavailable, link to a relevant collection or our homepage. Do not link to third-party sellers or expired content.
Promotions and Offers
Only promote discount codes, offers, or seasonal campaigns that have been officially issued through Awin. Unauthorised promotions may result in disqualification of commission. For any questions about promotions, please contact us in advance.
Legal and Compliance
Affiliates must comply with local advertising standards and clearly disclose the use of affiliate links where applicable. Do not claim exclusive rights, falsely represent our team, or imply partnerships beyond the scope of this affiliate agreement.
Questions or Asset Requests
If you require updated creative assets or have questions about representing our brand, please contact us through Awin messaging or email us at theshirtcompany@tracepublicity.com
