Ambrosia Bag

Who We Are
Ambrosia is a mother-son founded company from Ojai, California that handcrafts reusable produce bags in Southern California. Our bags are made from European flax linen, designed to help create the optimal environment to help fruits and vegetables stay fresh for up to 2 weeks longer.

Our Why
We exist to help households waste less food and care for what feeds them, with simple, natural tools rooted in old-world wisdom and updated for modern kitchens.

Core Values

• Simplicity: Nature already knows best.
• Care: For food, for people, for the planet.
• Integrity: Transparent materials, no exaggeration.
• Craft: Every bag sewn with care at fair wages in Southern California.
• Community: We plant a tree with every order and support food justice organizations.

A Family Story
Ambrosia is built by a mother and son team. Jan’s grounding in heritage, textiles, and garden wisdom pairs with Jordan’s background in hospitality, wellness, and sustainability. Together they embody Ambrosia’s mission: to honor the past while building simple tools for a healthier, more sustainable future.

Medium Version (press releases and contributed articles)

Ambrosia was founded by mother and son team Jan Rem and Jordan Grieg. Jan, a lifelong gardener and seamstress from Ojai, created the first bag at 62 after recalling her grandmother’s linen storage methods. Jordan left a career in wine to pursue health, wellness, and sustainability, joining his mother to bring Ambrosia into kitchens across America.

Spotlight Version (sidebars, About sections in media kits)

Mother and Son, Rooted in Legacy
Ambrosia is led by mother and son duo Jan Rem and Jordan Greig. Jan sparked the idea with a hand-sewn bag in her Ojai sewing room, while Jordan brought his next-generation perspective shaped by hospitality and wellness. Their partnership bridges heritage and modern sustainability, weaving family values into a brand dedicated to helping households waste less.

Elevator Pitch (event intros, quick mentions)

Ambrosia is a female-founded, family-run brand from Ojai, California, created by mother and son duo Jan Rem and Jordan Greig. Jan sparked the idea at 62, and Jordan transitioned from a career in wine to pursue health, wellness, and sustainability. Together they handcraft linen produce bags in Southern California that help households keep food fresher and waste less.

What We Make
Ambrosia bags are reusable produce storage bags handcrafted in Southern California from European flax linen. Each style is designed to create the right environment for specific types of produce, helping food stay fresh longer in the refrigerator.

The Collection

• Leafy Greens Bag: Sized for lettuces, kale, herbs, and leafy vegetables. Designed to hold moisture and keep greens crisp.
• Vegetable Bag: Built for larger produce like carrots, zucchini, peppers, and broccoli. Creates a slightly humid environment for hydration.
• Berry Bag: Smaller format bag intended for berries and delicate fruits. Semi-arid weave helps reduce excess moisture.
• Mushroom Bag: Breathable and semi-arid, designed to keep mushrooms dry and firm without sliminess.
• Complete Set: Includes all four bags, providing the right storage for every category of produce.

Key Features

• Body: European flax linen (Certified European Flax® once finalized)
• Zipper: YKK zipper made in the USA, with zinc alloy pull
• Sewn at fair wages in Southern California
• Washable and reusable, built to last for years
• Compostable packaging printed with non-toxic inks

How They Work
Linen’s natural hollow fibers absorb and release moisture, helping balance humidity and airflow inside the bag. Each style is designed to support the needs of specific types of produce, making it easier for households to cut down on waste and enjoy fresher food throughout the week.

Primary In-Groups

• Gardeners and home growers
• Health and wellness shoppers
• Sustainability advocates
• Farmers market food lovers
• Homesteaders and self-sufficiency seekers
• People looking for simple, non-tech solutions in the kitchen

Group Language to Use

• Garden: “bolting,” “true leaves,” “harvest,” “overwintering”
• Wellness: “nourishing,” “made without harsh chemicals,” “real food,” “mindful kitchen”
• Sustainability: “low-impact,” “reusable,” “regenerative,” “compostable packaging”
• Foodie: “farm-to-table,” “seasonal,” “heirloom,” “crisp lettuce”
• Homesteading/Non-Tech: “pantry staples,” “root cellar,” “self-reliant,” “off-grid simplicity”

Group Language to Avoid

• No: “Plastic-free” (not true, zipper chain is plastic)
• No: “Scientifically proven” (overstates claims)
• No: “Backed by science” (requires substantiation)
• No: “2–3x longer” (say “up to 2 weeks longer”)
• No: “Organic” (linen not certified organic)
• No: Clinical or sterile terms like “moisture optimization technology”

Greyhound Test
If it does not sound like something you would casually hear at a farmers market, co-op checkout, or homesteading workshop, it is too stiff.

Tone Pillars

• Helpful: Like a trusted kitchen elder sharing what works
• Genuine: Warm, human, transparent, never corporate
• Authority in Sustainable Kitchens: Confident but never preachy

Examples

• Website or Ads: “Made better. For your kitchen and the planet.”
• Website or Ads: “Built from practical kitchen wisdom.”
• PR or Media Quotes: “We have seen how a small shift, like storing greens in linen, can cut waste dramatically and reconnect families with old-world kitchen wisdom.”
• Email or Social: “No more slimy lettuce on Thursday. Just crisp, fresh greens that last.”

Voice Don’ts

• Do not lecture.
• Do not use jargon.
• Do not make exaggerated claims.

What We Can Say

• “Made with European flax linen”
• “Handcrafted in Southern California”
• “Designed to help keep produce fresher for up to 2 weeks longer”
• “Inspired by time-tested kitchen wisdom, informed by science”
• “Our linen’s unique weave helps maintain the right environment for freshness”
• “We plant a tree with every order” (EcoDrive partnership)
• “We donate 1% of revenue to Food Forward” (1% for the Planet compliance)

What We Cannot Say

• No: “Plastic-free” (zipper chain is plastic, zipper pull zinc alloy)
• No: “Organic linen” (no certification)
• No: “Zero-waste kitchen” (customers generate waste outside our control)
• No: “Scientifically proven” (unless backed by published studies Ambrosia directly commissioned)
• No: “Backed by science” (avoid, implied substantiation required)
• No: “Recycled-content zipper components” (do not claim unless verified by supplier documentation)

Required Disclaimers

• Shelf life varies by produce type, age at purchase, and storage conditions.
• Not suitable for cut onions or alliums (ethylene accelerates spoilage).
• Bags are designed for refrigeration, not grocery shopping.

Founder Story

• Jan’s grandmother wrapping greens in linen.
• First bag sewn in Ojai sewing room.
• Founded Ambrosia at age 62, with no prior business ownership experience.
• Built from practical kitchen wisdom, not Silicon Valley labs.
• A unique mother and son team carrying the vision forward together.

Craft Story

• Fair-wage sewing in Southern California.
• YKK zippers, made in the USA.
• Durable heirloom textile, not single-use plastic.

Impact Story
Food waste is one of the biggest contributors to climate change and household costs. The average American family of four loses about $1,600 each year on uneaten produce (RTS). Nationally, 30 to 40 percent of the food supply is wasted (USDA), with over 126 million tons of food discarded annually (UNEP). Food also makes up about 24 percent of U.S. landfills (EPA).

Ambrosia offers a simple, natural way to help rewrite this story. Our bags are designed to help households keep produce fresher for longer, which can mean fewer trips to the store, less money wasted, and more fresh meals on the table. Based on customer use, we estimate Ambrosia has already helped save over 4 million pounds of produce from ending up in the landfill.

Ambrosia is a proud member of 1% for the Planet, directing proceeds to Food Forward to support food justice. To date, our community has helped plant over 16,400 trees in Kenya through EcoDrive, and the number grows every day.