Instructions
Prohibited traffic types: cashbacks, adult, incentivized, pop-ups, messengers, brand bidding.
1. All paid campaigns must exclude 12Go branded keywords via negative match.
2. Brand misuse may lead to account suspension and withheld payments
Protected SEM Bidding Keywords
12go, 12go.asia, 12goasia, 12.go, 12goco, 12togo, 123go, 123goasia, 12asiago, asia2go, onetwogo, one two go, go12asia, goasia12, 12 asia, including any other variations or misspellings
Negative Matching for Protected Keywords : Required
Recommended SEM Bidding Keywords
bus tickets online, train tickets booking, ferry tickets Asia, Bangkok to Chiang Mai bus, Thailand train booking
Prohibited SEM Display URL Content
12go, 12go.asia, 12goasia, onetwogo, go12, goasia12
Limited Use SEM Display URL Content
partnername.12go.asia
Prohibited SEM Ad Copy Content
12go, 12go.asia, 12goasia, 12.go, 12goco, 12togo, 123go, 123goasia, 12asiago, asia2go, onetwogo, one two go, go12asia, goasia12, 12 asia
Direct linking (Use of Display URL) : No
Special Instructions for Search Marketing Publishers
1. Bidding on 12Go branded keywords (and all variations) is strictly prohibited.
2. Affiliates must add all branded terms as Negative Keywords in their SEM campaigns.
3. Do not use 12Go trademarks, brand names, or misspellings in ad copy, ad titles, or display URLs.
4. Direct linking to 12Go websites is not permitted; promotion should be through approved White Label only.
5. Contextual advertising is allowed only on non-branded keywords.
6. Any violation (brand bidding, display URL misuse, or misleading ads) may result in account suspension and withholding of commissions.
Prohibited Web Site Content
Drugs, Gambling, Adult, Coupons, Cashback, Doorways
Incentivized Traffic : Not allowed
Email Allowed: only White Label, no brand usage
Software : Not allowed: Toolbars, iFrames are prohibited
Sub-Affiliates : Allowed: Sub-affiliates must comply with all 12Go Terms; brand bidding strictly prohibited.
Social Media : Allowed
Coupons and Promotional Codes
Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program
