Brand Name & Tone of Voice
Our brand name is MerchPNT. Please always refer to us by our full name. Do not abbreviate, alter, or translate the name in any way.
Our tone is creative, inclusive, and forward-thinking. We speak to individuals who value self-expression, originality, and the power of technology to unlock personal creativity. Communications should be friendly, inspiring, and clear—avoiding jargon, clichés, or overly technical language.
Target Audience
Our customers are modern, open-minded people of all ages who seek unique, personalized products and meaningful gifts. They appreciate individuality, creativity, and the ability to stand out. Our audience includes trendsetters, gift-givers, and anyone who values the freedom to express themselves through custom design.
Visual Style & Aesthetic
Our brand aesthetic is vibrant, modern, and clean. Content should reflect:
- Bright, engaging colors and dynamic compositions
- A sense of creativity, innovation, and positivity
- High-quality visuals that showcase the uniqueness of each product
- Real people and authentic moments, celebrating diversity and individuality
Please avoid:
- Dark, dull, or overly corporate imagery
- Cluttered layouts or low-resolution visuals
- Overly filtered or artificial photos that detract from the authentic, creative feel
Imagery Use
You may use official imagery found on our website, social media channels, and affiliate asset library. Lifestyle photography that highlights the personalization process, the joy of gifting, and the uniqueness of our products is encouraged.
All images must maintain our creative and premium look. If you have questions about visual content, please reach out before posting.
Messaging Guidelines
Key brand messages include:
- “Personalized merch, powered by AI”
- “Unique gifts for unique people”
- “Express yourself—no limits, just creativity”
You may also highlight our signature features, such as:
- AI-generated, one-of-a-kind designs
- Easy-to-use customization tools
- Fast, on-demand production and delivery
Avoid exaggerated or misleading terms such as “cheapest,” “guaranteed viral,” or “limited time only” unless part of an official campaign. Messaging should reflect our positioning as an innovative, accessible, and quality-driven brand.
Linking and Tracking
All links must use your Awin affiliate tracking URL. Please ensure links lead to the correct, live product or collection pages. If a product becomes unavailable, link to a relevant category or our homepage. Do not link to third-party sellers or expired content.
Promotions and Offers
Only promote discount codes, offers, or campaigns that have been officially issued through Awin. Unauthorized promotions may result in disqualification of commission. For any questions about promotions, please contact us in advance.
Legal and Compliance
Affiliates must comply with local advertising standards and clearly disclose the use of affiliate links where applicable. Do not claim exclusive rights, falsely represent our team, or imply partnerships beyond the scope of this affiliate agreement.
Questions or Asset Requests
If you require updated creative assets or have questions about representing our brand, please contact us through Awin messaging or email us at merchpnt@gmail.com
