aligrace Branding Guidelines
Style with intention. Vintage denim with a story.
aligrace is a conscious denim brand rooted in sustainability, individuality, and detail-driven design. We work with 100% cotton denim and reimagine vintage silhouettes with modern function— tilted pockets, custom hardware, double belt loops, and other signature details that make each pair stand out.
To ensure your content aligns with our brand values and aesthetic, please follow these guidelines:
✔ Do:
Use official aligrace logos, product images, and assets.
Highlight our core values: sustainable practices, vintage rework, and one-of-a-kind denim craftsmanship.
Share personal styling, storytelling, or behind-the-scenes content—authenticity is key.
Use our correct brand name: aligrace (not “Aligrace” “Ali Grace,” “AliGrace,” etc.)
Tag us on social media where relevant: @shopaligrace
✘ Do Not:
Use overly commercial, spammy, or misleading language ("lowest price ever," "clearance," etc.).
Create your own discount codes unless explicitly provided or approved by us.
Alter logos or product imagery without permission.
Associate the brand with fast fashion or greenwashing claims.
Voice & Aesthetic:
Tone: confident, creative, conscious
Keywords: reworked, timeless, utility-inspired, intentional, slow fashion, archival, custom
Visuals: clean, minimal backgrounds, strong styling, soft lighting, editorial feel
