## **Luxe Mattresses – Branding Terms & Conditions**
At Luxe Mattresses, we maintain a strong and reputable brand image, and we expect our affiliate partners to align with our branding guidelines while promoting our products. The following terms outline how affiliates can use our brand assets, market our products, and comply with our advertising policies.
### **1\. Brand Name Usage & Trademarks**
• Affiliates **must not modify, misrepresent, or alter** the Luxe Mattresses brand name, logo, or official content in any way.
• You may refer to us as **“Luxe Mattresses”** but must avoid using variations, misspellings, or misleading names (e.g., “Luxury Mattresses UK” or “LuxeMattr”).
• Our name should be used professionally and respectfully in all promotional materials.
### **2\. Logo & Marketing Assets**
• Affiliates can use our **official logos, banners, and product images** provided within the Awin platform or upon request.
• Any modifications to Luxe Mattresses branding, including custom graphics, must receive prior approval.
• **Do not** use our logo or imagery in a way that suggests an official partnership, sponsorship, or endorsement beyond the affiliate relationship.
### **3\. Domain & URL Restrictions**
• Affiliates **must not** register or use domain names containing “Luxe Mattresses” or similar variations (e.g., LuxeMattressDeals.co.uk).
• Using Luxe Mattresses in subdomains (e.g., luxemattresses.yoursite.com) is **not allowed**.
• Cloaking or hiding the final destination URL of your affiliate link is prohibited.
### **4\. Paid Search (PPC) & Bidding Policy**
To ensure fair competition and protect our brand presence on search engines:
• **Bidding on Luxe Mattresses brand keywords is strictly prohibited.**
• Negative keyword matching is required for Luxe Mattresses brand terms to prevent accidental competition.
• Direct linking to our website from paid ads (e.g., Google Ads, Bing Ads) is **not allowed**.
• Affiliates must not use variations of our brand name in ad copy (e.g., “Official Luxe Mattresses Sale”).
### **5\. Content & Messaging Guidelines**
To maintain brand consistency:
• Affiliates must use **accurate product descriptions and benefits** that align with our official website.
• No misleading claims (e.g., “50% off” unless an official promotion is running).
• Do not promote **false urgency or deceptive sales tactics** (e.g., “Hurry! Only 1 left in stock” if unverified).
### **6\. Discount & Coupon Code Policy**
• Only **official Luxe Mattresses discount codes** provided through Awin or Luxe Mattresses can be promoted.
• Unauthorised or self-generated discount codes will result in commission reversal.
• Cashback and voucher affiliates must clearly display valid terms & conditions for discounts.
### **7\. Social Media & Influencer Promotions**
• Affiliates are encouraged to promote Luxe Mattresses via **social media posts, blog content, and videos**.
• Do not impersonate Luxe Mattresses on social media (e.g., creating a “@LuxeMattressOfficial” account).
• Paid social ads (Facebook, Instagram, TikTok) **must not include brand bidding** without prior approval.
### **8\. Compliance & Termination**
Failure to comply with Luxe Mattresses branding terms may result in:
• **Commission reversals** for non-compliant sales.
• **Affiliate account suspension or removal** from the Awin program.
• **Legal action** if brand misuse or trademark violations occur.
### **9\. Contact & Support**
For any branding or marketing asset requests, contact our affiliate support team through Awin. We’re happy to help you succeed while maintaining Luxe Mattresses’ strong brand identity.
