General
Voucher Code Guidelines
Any affiliates promoting The Royal Horseguards Hotel ) should adhere to the IAB Code of Conduct in the use of voucher codes.
Affiliates are requested to only publisher voucher code that is issued directly to the channel through The Royal Horseguards Hotel, Clermont Hotel Group or Affiliate Window. We cannot guarantee that commissions will be paid on codes that have not been authorised for the affiliate channel.
PPC Guidelines
Affiliates are advised that a PPC agency is employed for the purpose of promoting The Royal Horseguards Hotel and that further PPC activity from affiliates is not something The Royal Horseguards Hotel is pursuing at the present time. Therefore, please ensure that you are not promoting The Royal Horseguards Hotel via PPC activity. This includes any brand+generic and brand+discount voucher activity. Please be aware that PPC activity is monitored by Clermont Hotel Group. Any affiliate found in contravention of this is likely to be removed from the programme without warning and have pending commissions rejected.
URL Guidelines
Affiliates must not purchase a domain name that includes ‘The Royal Horseguards Hotel' or ‘Clermont Hotel Group’ or any misspells thereof, within it.
Affiliates must specify the programme is applicable on The Royal Horseguards Hotel.
Here are some examples below of what is and is not accepted on the affiliate programme:
Not accepted:
www.Royal Horseguards.co.uk
www.Horseguards.com
www.Royal Horseguardshoteloffers.com
Accepted:
www.mywebsite.co.uk/theRoyal Horseguards
www.mywebsite.com/theRoyal Horseguards
Content Guidelines
Affiliates should be informed that we are keen to work with as many interested partners as possible in order to grow our affiliate programmes online - but that there are some content subjects that are likely to cause their website to be rejected from the programme. Content that is likely to be rejected includes the below - but it should be noted that this list is not exhaustive:
* Violent or graphic imagery
* Content and imagery of an overt sexual nature
* Highly political or biased material
* Content that includes the use of foul language
Without prejudice to the above, The Royal Horseguards Hotel will seek to partner with websites with strong and well laid-out content - and some partners may be rejected if it is felt that the website is not well assembled and/or is not a good user experience to potential The Royal Horseguards Hotel customers.
If you have any queries regarding any of the terms above, please contact us directly. You can reach us at commercialpartnerships@clermonthotel.group
