Star RV Affiliate Brand Guidelines for AWIN Publishers
Brand Essence
Tagline: Something special awaits.
Brand Personality: Inspiring. Friendly. Professional. Confident.
Audience: Affluent, time-poor professionals aged 35+, seeking enriching, self-guided travel experiences with a touch of luxury and authenticity.
Tone of Voice
Warm, clear, and thoughtful — speak like a seasoned travel guide, not a sales rep.
Avoid slang, hyperbole, or loud claims.
Emphasise freedom, comfort, time well spent, and authentic experiences.
Example: “Explore the beauty of the open road in comfort and style.”
Visual & Creative Guidelines
Logos: Use only provided, approved logos. Do not modify or distort. Always maintain safe zone spacing.
Tagline Usage: Primary lockup is “Something special awaits.” in Poppins Bold with kerning -40.
Colours:
Primary: Sky Blue (#1B365D), Cobalt Blue (#112745), Sea Blue (#7A939C)
Usage Ratio: 60% White, 30% Sky or Cobalt Blue, 10% Sea Blue
Typography:
Headings/Subheadings: Poppins Bold
Body Text: Poppins Regular
Avoid all caps. Always use sentence case.
Imagery Do’s & Don’ts
DO:
Use bright, vibrant photos with clear skies and people engaging with nature or the vehicle.
Focus on “moments” – families bonding, scenic stops, joyful travellers.
Include the RV as a supporting character, not the focal point.
DON’T:
Use night photos or dark tones
Overlay logos over busy images
Crop or warp vehicle imagery or decals
Digital Ad Guidelines
Web Banners
Use approved assets only
Avoid dense or busy layouts – clarity and calm visuals perform better
Partnership & Compliance
Do not use the Star RV name or logo in any unauthorised advertising
All partnership assets must be approved by: marketing@travviagroup.com
