| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We operate across multiple marketing channels and reserve the right to de-duplicate sales to ensure fair and accurate attribution. Details for each channel are outlined below. |
| PPC Brand | | | Sales may be de-duplicated if attributed to our in-house paid search campaigns that include brand name keywords. |
| PPC Generic |  |  | |
| E-mail Advertising | | | Sales will be de-duplicated if generated through our internal or agency-managed email campaigns outside of the affiliate channel. |
| Display Advertising | | | Conversions tracked via our own paid display ads (e.g., retargeting, GDN) may override affiliate tracking in certain cases. |
| Direct Partnerships | | | We reserve the right to prioritize traffic from strategic direct partnerships where agreed attribution rules apply. |
| Price Comparison | | | |
| In House Publisher program | | | Our internal affiliate partners or ambassador programs may be prioritized in select cases. |
| Other Affiliate Networks | | | If a sale is tracked through another affiliate network where we operate a parallel program, the first-touch model may be used, and Awin may not receive attribution.
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