BookBeat UK

The logotype is one of our strongest brand assets. It is a highly valuable corporate asset that must be used consistently in all channels in its proper, approved formats.

The logotype is available in specific color versions, as well as in black and white. To ensure coherency and absolute brand recognition through all platforms, these versions must always be used.

Primary logotype

Primary logotype – inverted for black backgrounds

Primary logotype

The logotype lockup with the additional tagline is optimized in two different versions. One to use for smaller size images, such as for SoMe, and one for larger assets, e.g billboards and DOOH.

When used in smaller size images the tagline needs to be enlarged for legibility.

Logotype lockup – larger sizes

Logotype lockup – larger sizes

Logotype lockup – smaller sizes

Logotype lockup – smaller sizes



Our logotype comes with a set market specific URL:s. This is a secondary treatment and should only be used when there is a clear need to guide our audience to a dedicated URL.

UK

To ensure that we are consistent in every application and touchpoint, we have a set of guidelines that will help us maintain coherency.

The logotype should never be cluttered by, or linked to, other elements that would reduce its legibility and visibility. To ensure absolute recognition, the logotype must always be surrounded by an area of clear space where no other graphic elements or objects intrude. The recommended area must never be reduced, but can be increased. The amount of clear space varies in direct proportion to the size of the logotype.

The X equals the height of the logotype.

Clear space for primary logotype (X=height of logotype)

Clear space for logotype lockup with additional tagline (X=Height of lockup)

The primary logotype position is centered, but can also be left aligned depending on the needs of your application/asset. As a general rule, the logotype should follow the alignment of any headline typography it is being paired with. Left aligned is a secondary placement to allow for specific needs. When working with the logotype as a hero element with larger messaging and headlines, it should be center aligned to create a balanced composition and clear focal point.

To secure the integrity of the logotype there are some rules that need to be adhered to. Here are a few examples of incorrect usage.

Don't

Don’t rotate, reshape or distort the 
logotype in any way.

Don't

Keep a proper clear space around the logotype to get a balanced visual expression.

Don't

Don’t use the wordmark in any other color

than black or white.

Don't

Don’t use any other colored background than black for the white wordmark.

Don't

Don't mix color treatment or detach the wordmark and tagline lockup.

Don't

Don’t add effects to the logotype.

Don't

Keep a proper clear space around the logotype to get a balanced visual expression. The balance between the logotype and the headline or messaging text should be reversed. Smaller logotype.

Vector Files

Vector files are one of the most common formats logos are saved as because they can be easily expanded in size without suffering any loss of quality. The vector files can be used on most mediums and are very versatile.

EPS - Primary Format

Eps is the gold standard for logo files. It is a scalable vector and works for both print and web. When sending the logo to an external part always use the eps version unless another format is specifically requested. Keep in mind you might not be able to view this file in some software.

PDF - Print Format

PDFs are similar to EPS files although they can be opened with PDF viewers. They can work in most software and retain editing capabilities, although not so good on web. Therefore EPS files are preferable.

SVG - Web Format

SVG files are infinitely scalable vector format and are used on the web. SVGs maintain small file sizes, can be changed through code and animated online.

Raster Files

Raster files should be reserved for use on online mediums only. Raster files are made up of pixels, so the image will become blocky or blurry when it is increased in size. So it's important to check that the logo is in the right size and looks sharp if you're using these files.

PNG - Online Format

PNGs are useful when a small file size is crucial, like in your email signature. However, due to being made up of pixels they are not a file you should use to edit their dimensions. Try to use the other formats above before using a png.

In our Logotype Library you'll find the different versions of our logotype to download. Make sure to use the right version and file type for the right usage.