### Branding Guidelines for The Longevity Store
**Brand Positioning:** The Longevity Store positions itself as a premium provider of scientifically-formulated longevity supplements targeting multiple hallmarks of aging. Our flagship product, Longevity Complete™, represents comprehensive, convenient support for those seeking to extend their healthspan through research-backed ingredients at optimal dosages.
### **Brand Voice:**
1. _Educational and evidence-based_
2. _Approachable yet scientifically credible_
3. _Premium without being exclusionary_
4. _Focused on empowerment through knowledge_
### **Brand Assets Usage:**
1. _Always display "Longevity Complete™" with the trademark symbol_
2. _Maintain brand colors and typography in all promotional materials_
3. _Use approved product imagery that showcases our premium packaging_
4. _Feature the "Made in the Netherlands" and certification badges where appropriate_
### **Target Audiences:**
Our core audiences include active agers (50+), health-conscious adults (35+), nutrition-forward individuals, and those seeking comprehensive solutions rather than multiple individual supplements. We particularly resonate with high-income individuals investing in premium health products and holistic health enthusiasts.
### **Messaging Guidelines:**
1. _Focus on comprehensive support rather than single-benefit claims_
2. _Emphasize scientific backing and expert formulation_
3. _Highlight convenience of the all-in-one approach_
4. _Address key pain points: complex supplement regimens, aging concerns, and information overload_
5. _Frame messaging appropriately for awareness stage (from educational for the unaware to specific benefits for most aware)_
### **Prohibited Claims:**
1. _No disease prevention or treatment claims_
2. _No exaggerated anti-aging promises_
3. _No guarantees of specific results_
4. _No comparisons to medications_
5. _All claims must comply with EU/UK regulatory frameworks_
