1. Introduction
These Branding Guidelines are designed to help affiliates represent Formulae Prescott consistently and effectively. By adhering to these guidelines, you ensure that our brand is presented with integrity, maintaining its luxury appeal and emphasizing the elegance and quality of our natural skincare products.
2. Brand Voice and Messaging
Tone: Professional, warm, and luxurious, reflecting the premium quality and natural approach of Formulae Prescott’s skincare.
Key Messages: Focus on the simplicity, efficiency, and effectiveness of our multitasking skincare products, with an emphasis on natural ingredients and sustainable luxury.
Tagline Suggestions: "Beauty in Simplicity" or "Nourish Naturally, Glow Effortlessly."
3. Logo Usage
Approved Logos: Only use the official Formulae Prescott logo provided in the affiliate toolkit.
Modifications: Do not alter the logo’s colors, proportions, or design in any way.
Clear Space: Ensure there is sufficient space around the logo to maintain visibility and impact, avoiding overcrowding with other elements.
4. Product Imagery
Quality: Use only high-resolution images of Formulae Prescott’s products provided by us.
Modifications: Do not distort, crop, or overlay unauthorized text or graphics on product images.
Context: Showcase products in clean, elegant, and minimalistic settings that align with the brand’s aesthetic of natural luxury and simplicity.
5. Marketing Materials
Approved Content: Use banners, images, and promotional content provided by Formulae Prescott.
Custom Creations: Any custom marketing materials must be approved before use to ensure alignment with our brand guidelines.
Content Restrictions: Avoid making exaggerated claims about the benefits of products, and refrain from using unapproved discount codes in your promotional content.
6. Social Media Guidelines
Hashtags: Use relevant hashtags such as #FormulaePrescott, #NaturalSkincare, #BeautySimplified, and #LuxurySkincare.
Mentions: Tag Formulae Prescott’s official social media accounts when mentioning or posting about our products.
Engagement: Keep the tone professional and positive, encouraging authentic engagement with your audience. Promote transparency and honesty in your interactions.
7. Prohibited Practices
Misrepresentation: Do not present yourself as an employee or official representative of Formulae Prescott.
Offensive Content: Avoid associating our brand with any inappropriate, offensive, or controversial material. We want to maintain our image of elegance and trustworthiness.
Keyword Bidding: Do not bid on Formulae Prescott branded keywords in paid search campaigns without prior approval.
8. Compliance
Failure to adhere to these branding guidelines may result in suspension or termination from the affiliate program. We reserve the right to review and request modifications to any promotional content to ensure it aligns with our brand’s standards.
9. Contact Information
For questions or approvals related to branding, please reach out to:
Website: https://formulaeprescott.com
By promoting Formulae Prescott, you agree to uphold these branding standards, ensuring that our brand is consistently and professionally represented across all channels.
