Visual Identity
Use the Brick Deals logo in its approved form, maintaining proper spacing and size requirements.
Stick to the Brick Deals color palette, which includes primary LEGO colors (red, yellow, blue, green) and complementary shades.
Use only approved fonts, typically sans-serif for readability and a playful font for headers to reflect the LEGO brand spirit.
Content Creation
Adopt a friendly, enthusiastic tone that appeals to LEGO fans of all ages.
Use accurate LEGO set names, numbers, and descriptions in all content.
Create content that highlights the joy of building, collecting, and playing with LEGO.
Promotional Practices
Use only Brick Deals-approved images of LEGO products and sets.
Always refer to the company as "Brick Deals" in full, never abbreviated.
Respect LEGO Group's trademark by using "LEGO" as an adjective, never a noun (e.g., "LEGO bricks" not "LEGOs").
Compliance and Disclosure
Clearly disclose your affiliate relationship with Brick Deals in all promotional content.
Avoid making claims about LEGO products that aren't supported by official information.
Follow Brick Deals' policies on promotions, sales, and discount codes.
Marketing Materials
Use Brick Deals-provided banners, product images, and social media templates.
Implement Brick Deals exclusive discount codes as instructed.
Use Brick Deals' affiliate tracking links for all promotions.
Brand Representation
Emphasize Brick Deals' commitment to being the ultimate LEGO destination.
Highlight the exclusive deals, wide selection, and LEGO expertise Brick Deals offers.
Represent Brick Deals as a passionate, knowledgeable, and trustworthy LEGO retailer.
Adhering to these guidelines ensures a consistent Brick Deals brand experience, maintains our reputation as a premier LEGO retailer, and strengthens our partnership with affiliates.
