The goal of Phys Ed is to communicate sophistication and class, characterized by clean and elegant visuals. The design employs a refined color palette of vibrant and colorful tones, complemented by minimalist typography, playful graphics, refined patterns that emphasize simplicity and elegance. High-quality imagery, luxurious materials, and polished typography enhance the brand’s premium feel. The branding feels approachable with handmade-looking typography, but maintains a refined and stylish look with clean lines and sophisticated yet child-friendly graphics. Overall, this branding direction strikes a balance between fashionable flair and youthful fun, appealing to both kids and their parents.
