| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | To ensure accurate attribution, Macian de-duplicates conversions across paid media channels, prioritising last-click performance in line with platform best practices. |
| PPC Brand | | | Brand name bidding is not permitted. We de-duplicate against brand PPC to protect our brand integrity. |
| PPC Generic |  |  | |
| Email Advertising | | | |
| Display Advertising | | | |
| Direct Partnerships | | | We may de-duplicate if a sale is attributed to a non-affiliate partnership outside the Awin platform. |
| Price Comparison | | | |
| In House Publisher Programme | | | |
| Other Affiliate Networks | | | To avoid duplicate commissions, sales are de-duplicated across networks if the same conversion is tracked elsewhere. |
