| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | Strongly encouraged — we welcome publishers who focus on editorial storytelling, fashion, culture, and lifestyle. |
| Discount Code | | | |
| Email | | | Email marketing must follow Macian’s tone and only use approved assets. No spam or third-party lists. |
| Loyalty | | | |
| Search | | | Only approved partners may run paid search. No brand bidding allowed. |
| Behavioural Retargeting | | | Must be non-intrusive and brand-consistent. Prior approval recommended. |
| Media Brokers | | | Media broker partnerships may be considered on a case-by-case basis. All campaigns must be brand-aligned and use approved assets. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | We do not allow promotion alongside adult content, gambling, or other environments that conflict with our tone and visual identity. Alcohol-related content (e.g. food, lifestyle, or cultural editorial) is permitted if tastefully presented. |
