**NIXI Body Brand Guidelines**
**1\. Introduction** NIXI Body is a trusted brand dedicated to providing high-quality, leak-proof underwear designed for comfort, confidence, and sustainability. These guidelines ensure brand consistency across all platforms and communications.
**2\. Brand Identity** 2.1. **Logo Usage**
The NIXI Body logo must always be used in its original form and proportions.
Clear space around the logo should be maintained to avoid visual clutter.
Do not modify, distort, or alter the logo in any way.
2.2. **Color Palette**
Primary Colors:
Coral #fc6554)
Blue (#1950cc)
Green (#095258)
Yellow (#f7ba35)
Secondary Colors:
Pink (#fab6a0)
Light Pink (#feeee9)
2.3. **Typography**
Primary Font: Now (Bold for headings, Regular for body text)
Secondary Font: Now (for digital and print applications)
Consistency in font usage across all brand materials is required.
**3\. Brand Voice & Messaging** 3.1. **Tone of Voice**
Relatable and approachable
Honest and authentic
Accessible to everyone
3.2. **Key Messaging**
"Keeping you moving through menstruation, motherhood and menopause"
"Discreet Leak-proof underwear for periods and light bladder leaks"
"Game-changing knickers for active women"
**4\. Imagery & Photography** 4.1. **Photography Style**
Use natural lighting and real-life scenarios.
Showcase diversity and inclusivity in models and settings.
Maintain a clean, minimalistic aesthetic.
4.2. **Product Representation**
Products should be shown in high-resolution images with accurate colors.
Avoid excessive editing that misrepresents the product’s appearance.
**5\. Digital & Social Media Guidelines** 5.1. **Website & Social Media**
Maintain a cohesive brand presence on all digital platforms.
Use consistent colors, fonts, and messaging.
Engage with customers in a warm, supportive manner.
5.2. **Hashtag & Tagging**
Recommended hashtags: #NIXIBody #ConfidenceEveryDay #SustainableComfort
Tag official NIXI Body accounts when promoting the brand.
**6\. Packaging & Printed Materials** 6.1. **Sustainable Packaging**
Packaging should be eco-friendly and minimalistic.
Include the NIXI Body logo and key messaging on all materials.
6.2. **Brochures & Inserts**
Maintain brand colors and typography.
Ensure content is clear, engaging, and informative.
**7\. Prohibited Uses** 7.1. **Misrepresentation**
Do not make false claims about product performance.
Avoid unauthorized discounts or misleading promotions.
7.2. **Inappropriate Content**
Do not associate NIXI Body with offensive or controversial content.
Avoid any imagery or language that does not align with NIXI Body’s values.
**8\. Contact & Approval** For any branding inquiries, collaborations, or approval of materials, please contact the NIXI Body marketing team at kelly@nixibody.com.
By following these guidelines, we ensure that NIXI Body maintains a strong and consistent brand identity.
