O My Bag – Branding Guidelines
Our brand identity reflects timeless style, sustainability, and ethical craftsmanship. These branding guidelines ensure consistency across all communication channels, maintaining a strong and recognizable O My Bag presence.
1. Brand Essence
Brand Mission
O My Bag is an Amsterdam-based, women-led brand creating high-quality, timeless bags that make a positive impact on the world. We believe fashion should be a force for good, supporting ethical production, sustainable materials, and fair wages.
Brand Values
- - Ethical & Fair Trade – Our products are crafted with fair wages and safe working conditions for all artisans.
- Sustainability & Innovation – We prioritize eco-friendly materials, circular fashion, and lower-impact production methods.
- Quality & Timelessness – Our bags are designed to last, transcending trends with versatile, elegant designs.
- Empowerment & Community – We support women-led businesses, education, and fair job opportunities.
2. Visual Identity
Logo Usage
- The primary logo should always be used in black or white for a minimalist, timeless look.
- The logo must not be altered, stretched, recolored, or placed on cluttered backgrounds.
- Maintain clear space around the logo for visibility.
-Approved Versions:
- Full logo (wordmark)
- Monogram (simplified for small placements)
- Embossed/engraved (for physical branding)
🚫 Do Not:
- Change colors outside of brand-approved options
- Apply effects like shadows or gradients
- Modify proportions or distort the shape
Typography
Our font choice reflects our modern, elegant, and sustainable identity.
- - Primary Font: [Brand Typeface] – Used for headlines and brand messaging.
- Secondary Font: [Supporting Typeface] – Used for body text and readability.
🚫 Avoid decorative, script, or overly bold fonts that do not align with our minimalistic and premium aesthetic.
Color Palette
Our brand colors are earthy, sophisticated, and timeless, inspired by nature, sustainability, and classic fashion tones.
🎨 Primary Colors:
- O My Bag Black (#000000)
- Linen (#FDF5F1)
- White (#FFFFFF)
- Mauve (#E6B5FF)
🎨 Supporting Colors:
- Icterine (#FDFD6D)
- Olive (#626321)
- Watermelon (#F58C9A)
- Cocoa (#763224)
- Saffron 2.0 (#FFB000)
- Blue Grey (#CDE5FE)
- Warm Black (#22191A)
🚫 Avoid neon, overly saturated, or artificial colors that do not align with O My Bag’s earthy and timeless aesthetic.
3. Tone of Voice
O My Bag communicates with a voice that is:
👜 Empowering – We inspire confidence in our audience by championing sustainability and ethical fashion.
🌍 Conversational & Relatable – Our tone is warm, engaging, and personal, as if speaking to a friend.
✨ Sophisticated & Playful – We balance elegance with a modern, light-hearted edge.
✅ Do:
- Speak with passion and authenticity.
- Use inclusive and empowering language.
- Keep it clear, professional, and warm.
🚫 Don’t:
- Be overly formal or corporate.
- Use guilt-driven messaging about sustainability (we focus on positivity & solutions!).
- Use excessive slang or overly casual phrasing.
4. Brand Imagery & Photography
Visual Style
O My Bag photography should always feel:
📸 Effortless & Natural – Minimal editing, soft lighting, and authentic lifestyle moments.
🏙 Metropolitan & Timeless – Bags should be featured in urban, stylish settings.
🌿 Sustainably Inspired – Incorporate natural textures and organic elements where possible.
✅ Preferred Photography Styles:
- Real-life settings (city streets, coffee shops, working environments).
- Close-ups of texture & craftsmanship.
- Candid, natural movement – no stiff, overly posed shots.
🚫 Avoid:
- Overly edited or artificial imagery.
- Cluttered backgrounds or excessive props.
- Trend-focused aesthetics that don’t align with timeless style.
5. Brand Usage Guidelines for Partners & Affiliates
- All marketing materials must align with O My Bag’s sustainability and ethical messaging.
- No unauthorized discount codes, misleading claims, or third-party promotions without approval.
- Do not alter logos, colors, or imagery in a way that misrepresents the brand.
- Social media content should focus on storytelling, conscious consumption, and premium quality.
6. Brand Messaging & Key Phrases
To keep branding consistent, these key phrases reflect our brand identity:
💬 Taglines & Brand Statements:
- Timeless, sustainable bags that make a difference.
- Ethically made, designed to last.
- Changing the world, one bag at a time.
- Luxury meets sustainability.
🌍 Sustainability Messaging:
- We believe in fashion as a force for good.
- Every O My Bag purchase empowers people and protects the planet.
- Style with impact—designed for conscious consumers.
👜 Product Highlights:
- Eco-friendly leather, responsibly sourced.
- Made by artisans, crafted with care.
- Designed for modern, conscious living.
Final Notes
By following these branding guidelines, we ensure that O My Bag’s identity remains cohesive, recognizable, and impactful across all touchpoints.
📩 For brand assets or additional brand inquiries, please contact: press@omybagamsterdam.om
🌍 Visit us at: omybagamsterdam.com
