Belord Affiliate Program - Branding Terms
Last Updated: July 2025
1. Brand Asset Usage
Permitted
Official logos & product images from AWIN Media Library
Lifestyle photos with watermark "©Belord"
Color palette: HEX #4B6449 (Primary Green), #F5F5F5 (Bg)
Prohibited
Modifying logo colors/layouts
Using outdated product visuals (e.g., discontinued collections)
AI-generated fake product scenes
2. Naming & Trademarks
Permitted
"Belord™" with trademark symbol (e.g., "Belord™ Outdoor Sofas")
"Official Partner" designation for top 10% affiliates only
Prohibited
Unapproved slogans (e.g., "Belord = #1 in Quality")
Using "Belord" in domain names or social media handles
3. Advertising Compliance
Permitted
FTC-compliant disclosures (e.g., "#ad" on social media)
Price comparisons with documented proof
Prohibited
False discount claims (e.g., "70% OFF" without proof)
Brand bidding on search engines
4. Penalties
First Violation
Warning and content removal request
Repeat Violation
Commission withholding + $500 fine
Fraudulent Activity
Permanent ban + legal action
5. Regional Requirements
USA
FTC disclosures mandatory
EU
VAT must be excluded from commission calculations
