## Brand Guidelines
### Brand Name Usage
* Our brand name must always be written as "PrintPigeon" (one word with capital P's)
* When referring to our website, please use "PrintPigeon.co.uk"
* Do not abbreviate or alter our brand name (e.g., "Print Pigeon," "PP," etc.)
* The PrintPigeon name and logo are trademarked and should be used accordingly
### Logo Usage
* The PrintPigeon logo must be used as provided without alterations to colors, proportions, or elements
* Maintain adequate clear space around the logo (minimum space equal to the height of the letter 'P')
* Minimum logo size: 30px height for digital use
* Do not place the logo on busy backgrounds that reduce visibility or readability
* Logo files are available in the affiliate resource center in PNG, JPG, and SVG formats
### Color Palette
* Primary brand colors:
* PrintPigeon Blue: #1A75BB
* PrintPigeon Orange: #FF7F00
* PrintPigeon Grey: #58595B
* Secondary colors:
* Light Blue: #7DCEF4
* Light Grey: #BCBEC0
* Always use the exact color codes provided when creating promotional materials
### Typography
* Primary font: Montserrat (headlines and titles)
* Secondary font: Open Sans (body text)
* If these fonts are unavailable, use a similar sans-serif alternative
## Promotional Guidelines
### Approved Marketing Claims
* You may state that PrintPigeon offers "high-quality printing services"
* You may promote our "fast turnaround" and "competitive pricing"
* You may reference our "eco-friendly printing options"
* You may mention our "100% satisfaction guarantee"
### Prohibited Marketing Claims
* Do not claim we are the "cheapest" printing service
* Do not make guarantees about specific delivery times unless explicitly stated on our website
* Do not make comparisons to specific competitors by name
* Do not make claims about print quality that exceed our official descriptions
### Discount and Promotion Advertising
* Only promote current, active discount codes provided through the Awin platform
* Always include valid dates and any terms/conditions associated with promotions
* Do not create your own discount codes or promotional offers
* Do not extend expired promotions
## Website and Content Guidelines
### Approved Content Types
* Product reviews based on actual experience with our services
* Comparative guides that objectively assess printing services
* Tutorials on how to prepare files for printing
* Articles about printing trends that mention PrintPigeon
### Website Requirements
* Your website must be professionally designed and maintained
* Content must be regularly updated and relevant to your audience
* Your site must comply with all applicable laws and regulations
* Your site must not contain adult, offensive, or inappropriate content
### Social Media Guidelines
* You may tag us using @PrintPigeonUK on Twitter, Instagram, and Facebook
* When sharing our posts, do not modify the original content
* Clearly indicate affiliate relationships in posts per local regulations (e.g., #ad, #affiliate)
* Do not respond to customer service inquiries on our behalf
## Affiliate Program Rules
### Traffic Sources
* Permitted traffic sources: organic search, social media, email marketing, content marketing, direct traffic
* Prohibited traffic sources: PPC advertising on brand terms, spam, non-consensual email
* We reserve the right to review all traffic sources and reject those that don't align with our brand values
### Bidding on Keywords
* You may not bid on the following terms: "PrintPigeon," "Print Pigeon," or any variations
* You may not use our brand name in display URLs or ad copy for PPC campaigns
* You may bid on generic printing terms as long as they don't include our brand name
### Voucher and Cashback Sites
* Voucher sites may only promote official discount codes provided through Awin
* Cashback sites must clearly state the exact cashback amount and any conditions
* Voucher and cashback sites must promptly remove expired offers
## Compliance and Enforcement
### Monitoring and Review
* We regularly monitor affiliate marketing activities for compliance
* We use tracking tools to identify unauthorized use of our brand
* Violation reports are investigated promptly
### Violation Consequences
* First violation: Warning and 7 days to correct the issue
* Second violation: 30-day suspension from the affiliate program
* Third violation: Termination from the affiliate program and withholding of unpaid commissions
* Severe violations may result in immediate termination
### Updates to Terms
* These terms may be updated periodically
* Changes will be communicated via the Awin platform
* Continued participation in the program after updates constitutes acceptance of new terms
