BuytoGive is built on community, kindness, and the belief that small actions can lead to big change. Our brand is designed to feel welcoming, positive, and full of purpose, and we’d love for that spirit to come through when you talk about your store. When you're using our branding or speaking about your BuytoGive store, think friendly, clear, and hopeful. We’re not here to be flashy or formal, we’re here to connect people with causes that matter in a way that feels simple and empowering.
Here’s what that looks like in action:
Uplifting: Keep the focus on what’s possible and the difference every purchase can make.
Friendly : Speak like you would to a friend. Keep it natural and down to earth.
Encouraging and inclusive: We’re all in this together. Focus on the shared impact.
Clear and confident: Easy to understand how it works and why it matters.
Together, we’re showing people that doing good can be part of everyday life and that’s something worth celebrating!
Our colours reflect our values, bright, approachable, and full of heart. Here’s our core palette:
White
HEX: #ffffff
RGB: 255, 255, 255
CMYK 0, 0, 0, 0
Violet Violet
HEX: #351361
RGB: 53, 19, 97
CMYK 45, 80, 0, 62
Basket Ball Orange
HEX: #f57b60
RGB: 245, 123, 96
CMYK 0, 50, 61, 4
Rose Bud
HEX: #f1b5a8
RGB: 241, 181, 168
CMYK 0, 25, 30, 5
SECONDARY COLORS
Light Mustard
HEX: #ffd166
RGB: 255, 209, 102
CMYK 0, 18, 60, 0
Butterfly blush
HEX: #6a4c93
RGB: 106, 76, 147
CMYK 28, 48, 0, 42
Persian Green
HEX: #00a6a6
RGB: 0, 166, 166
CMYK 100, 0, 0, 35
Deep Carmine Pink
HEX: #e63946
RGB: 230, 57, 70
CMYK 0, 75, 70, 10
