| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content | | | |
| Coupon Code | | | Only official codes provided by LAMU may be used. No unauthorized code creation. |
| E-mail | | | |
| Loyalty | | | |
| Search | | | Allowed only for non-branded keywords (e.g., “fridge organizer,” not “LAMU”). No brand bidding. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | Only approved agencies. Must follow PPC restrictions. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No promotion alongside adult, gambling, alcohol, tobacco, or age-restricted content.
No misleading or false advertising.
Affiliates must not misrepresent LAMU or imply partnership beyond the affiliate relationship.
Only family-friendly and brand-approp |
