Pure Nails Brading Guidelines
1. Introduction
Welcome to the Pure Nails affiliate program! As part of our team, you play a key role in helping us promote the brand, and it’s essential to ensure that our visual identity is presented consistently. This document provides guidelines on how to correctly use our logos, colours, and other brand assets, ensuring that the Halo and Pure Nails brands maintain their integrity and strength across all marketing and promotional materials.
2. Brand Identity Overview
Pure Nails - Parent Brand:
- Pure Nails is the trusted parent brand that represents quality and reliability. While it’s an essential part of our brand story, it should be used subtly and only when necessary to reinforce the credibility of the brand.
Halo - Primary Focus:
- Halo is the product line at the heart of our brand, and it is what our target audience (Nail Technicians) recognises and trusts. The Halo logo should always be the primary focus in any promotional content.
Tagline:
- The updated tagline “Chosen by Nail Techs, For Nail Techs” should accompany the Halo logo whenever possible to emphasise our dedication to the professional needs of Nail Technicians.
3. Logo Usage Guidelines for Affiliates
Primary Logo
- Halo Logo: The Halo logo is bold, modern, and instantly recognisable. It includes a unique halo incorporated in the last “o” of the logo, providing an angelic nod that reinforces trust and professionalism.
- Pure Nails Logo: The Pure Nails logo should be used sparingly. It serves as the quality endorsement but should not overshadow Halo in promotional materials.
Logo Colour Usage
- White Logo: The Halo logo should be used in white on darker backgrounds for maximum contrast and visual clarity.
- Black Logo: Use the black logo only when the background is light, such as white or pastel colours. The black version of the logo should be an exception and should not be overused.
Logo Placement and Size
- Halo Logo: Always position the Halo logo prominently in your materials to ensure it's the focal point.
- Pure Nails Logo: The Pure Nails logo should be used only in limited instances where it’s necessary for branding or quality endorsement. It must not overpower the Halo logo.
- Clear Space: Maintain adequate clear space around the logo to avoid clutter and ensure visibility. The logo should never be placed too close to other elements.
4. Tagline Usage
The tagline “Chosen by Nail Techs, For Nail Techs” is a vital part of Halo’s brand identity and should be used when appropriate.
The tagline should be placed directly beneath the Halo logo or aligned beside it in a way that maintains visual clarity.
5. Logo Misuse - What to Avoid
To maintain the consistency and integrity of the Halo and Pure Nails brands, please adhere to the following Do Not guidelines:
What Not to Do with Our Logos:
- Do not alter the logo’s colour. The logo should only appear in the approved white or black versions. Changing the logo’s colour distorts our identity.
- Do not alter the logo’s shape. The logo should not be stretched, skewed, rotated, or otherwise distorted. The proportions must remain intact.
- Do not add any text or elements (e.g., shadows, outlines, or graphics) to the logo. It should remain clean and uncluttered.
- Do not place the logo in a holding shape (e.g., a box, circle, or other background shapes) unless explicitly specified.
- Do not change the relationship of the logo components. The logo and tagline should always appear as designed, with appropriate spacing and alignment.
6. Consistency in Branding
Maintaining a consistent brand appearance is critical for building recognition and trust with Halo and Pure Nails customers. Here are some key tips for maintaining consistency:
- Be Consistent: Always use the approved logos and visual elements in all communications. The Halo logo should remain the focal point in all materials, with the Pure Nails logo as a secondary element.
- Visual Harmony: Ensure that all brand assets (logos, colours, typography) are used in harmony to create a cohesive and professional appearance.
- Clear and Legible: Ensure that logos and taglines are always legible and properly spaced. The design should never feel overcrowded or difficult to read.
7. Final Notes for Affiliates
By adhering to these brand guidelines, you ensure that Halo and Pure Nails retain their strong, professional identity. These guidelines will help you create marketing materials that represent the brand consistently, increasing recognition and reinforcing trust among Nail Technicians and their clients.
We appreciate your efforts in helping to grow the Halo brand. If you ever have any questions about how to use our logos or other brand assets, don’t hesitate to reach out for further clarification.
