Chicago Brick Oven

Chicago Brick Oven is a premium outdoor cooking brand at the intersection of tradition and innovation. We specialize in American-made, wood-fired brick ovens designed to deliver authentic flavor, high performance, and unforgettable moments—helping families and friends gather around fire and food in their own backyards.

Driven by craftsmanship and community spirit, Chicago Brick Oven empowers people to enjoy the timeless art of wood-fired cooking with ovens that are durable, safe, and beautifully designed.

Brand Overview

Born from the frustration of importing ovens in 2006, Chicago Brick Oven was founded by three neighbors who wanted to bring authentic, wood-fired cooking to America. Today, our ovens combine heritage-inspired design with modern engineering to create products that last a lifetime.

Our growing community includes homeowners, chefs, outdoor cooking enthusiasts, and hospitality professionals who trust CBO ovens to deliver restaurant-quality results with a warm, communal atmosphere.

We aim to redefine outdoor cooking with ovens that promote connection, flavor, and fire—without compromise.

Messaging

Key Message: Real fire. Real flavor. Real good times.

Brand USPs (Unique Selling Propositions):

Made in the USA: Proudly manufactured to the highest standards with UL and NSF-4 certifications

FlameRoll™ Technology: Patented system for consistent 360° heat up to 1,000°F

Beyond Pizza: Roast meats, bake bread, fire desserts—culinary versatility at its best

Built to Last: Proprietary materials and reinforced construction for durability in any climate

Social by Design: Ovens that bring people together around the glow of a real flame

Brand Tone & Voice

Our voice is passionate yet approachable, traditional yet modern. Chicago Brick Oven speaks to food lovers, families, and professionals who value flavor, authenticity, and togetherness.

Do:

Use inviting, warm, and flavor-driven language

Celebrate the joy of community and gathering

Highlight authenticity, craftsmanship, and performance

Emphasize the sensory experience of fire and flavor

Don’t:

Use overly technical or mechanical language

Make exaggerated or unrealistic claims

Focus only on pizza—CBO is about much more

Sound exclusive—our ovens are for everyone who loves to cook and connect

Visual Identity

Logo
Use the official Chicago Brick Oven logo as provided—clean, bold, and authentic. Maintain clear space around the logo and use only approved brand variations.

Colors
Chicago Brick Oven’s palette represents warmth, tradition, and craftsmanship:

Brick Red – #9E3B34 (heritage, fire, authenticity)

Charcoal Gray – #4A4A4A (strength, durability, performance)

Warm Flame – #F48C06 (energy, heat, passion)

Stone White – #F5F5F5 (craftsmanship, purity, simplicity)