Terms:
Validation Criteria
EE do not reverse any sales however have the right to remove any affiliate from the program, who are found to regularly send low quality leads which does not result in an connection. Sale validations normally take place in the 2nd week of the Month.
URL and Ad Copy Restrictions
Any copy must be written from a third party promoting EE Marketplace. For example an affiliate should not say ‘Our products’ and all search copy must contain correct product details such as price and speed.
Search entries should not appear to have come from EE Marketplace directly.
Affiliates cannot use the brand name within their domain name e.g. www.ee-affiliatesite.co.uk
However affiliates can use EE in their subdomain or directory folder e.g. www.affiliate.com/ee
There may be some exceptions with the way in which the term EE is used within domains, however you must have prior consent.
Deeplinking
Affiliates are allowed to deeplink to pages they deem relevant however in order to ensure the activity tracks please ensure you check with your account manager before use.
Also, when creating deep-links for this programme, please ensure you use the Link Builder tool as EE have bespoke tracking set up. We cannot guarantee sales will track if links are made individually and without the Link Builder tool.
Publisher Types
EE Marketplace feeds cannot be used in any way to support comparison tables or feed into comparison tables. Immediate suspension from the program will be actioned if this is the case.
EE will only be processing transaction queries that are less than 4 months old. If a transaction query dates prior to the 4 month period it will be automatically declined and no commission will be paid out.
Branding Guidelines
The affiliate website must display its own branding / logo to emphasise that it is a third party website endorsing EE. Attempts to imitate or replicate our own website are not acceptable and will not be approved by us. The customer must understand that they are on a third party website not belonging to EE. Do not give the customer the impression that they are on an EE owned website. The affiliate must not claim to be an ‘official’ EE website or make any other similar claims.
Creative Restrictions
Only creative/logo provided can be used to promote EE. These can be picked up from your network interface; affiliates must not hardcode creative/logo. If you want to build your own creative this has to approved by EE before it can be used. Please send this to the account manager for sign off.
Use of Email Affiliates
If you wish to engage in any email activity please seek prior permission from EE.
Affiliates must not promote EE through means of a customer downloaded application that interrupts the sales journey, without securing opt in from EE. Examples of this are rebate catching tools which alert the user when they land on the merchant website that discounts or cashback are available. If you are in any doubt about whether your application is acceptable or not, please contact your account manager.
Emails and newsletters must be sent to us for approval and must not be sent out until approved. It also needs to be clear that the newsletter is sent by a third party endorsing EE and not EE itself.
Failure to comply with this policy may result in full or partial reversals of commission and/or removal from the program. If you have any questions or requests regarding our terms & conditions, please contact your account manager.
PPC Policy
No brand bidding is allowed on any pure brand term, brand + generic or misspells of the brand term, unless agreed with EE. When joining the programme please ensure you negatively match the pure brand term, brand + generic or misspells of the brand. If you are found to be bidding on these terms continually we can suspend you from the programme. Failure to comply with this policy may result in full or partial reversals of commission and/or removal from the program
Subnetworks
- If you operate a subnetwork through your publisher account you must inform the EE affiliate team and a list of all URLs promoting EE should be supplied. EE reserve the right to decline individual URLs if not deemed editorially appropriate.
- Any URL providing more than 5% of your sales volume should be tracked into a secondary ID for legal and audit purposes unless agreed otherwise in writing with EE.
- Any URL which joins a subnetwork will join on the Standard Programme commissions unless agreed otherwise in writing with EE.
- Failure to adhere to these conditions may result in immediate removal from the EE programme of either the URL and / or where necessary, the subnetwork.
Use of Voucher Codes
A voucher code is not to be used and will not be valid in conjunction with any other offer or 3rd party discount. Unauthorised use of voucher codes or offers may result in commissions being reversed.
Lower CPA might track if a voucher code is used.
Use of Exclusive Offers/Voucher Codes
Affiliates are not allowed to use a voucher code unless it has been specifically provided to them. Unauthorised use of voucher codes or offers may result in commissions being reversed’
Other
No affiliate is allowed to promote EE on a manufactures website (i.e. HTC, Samsung, Sony)
ATP sales will be non-commissionable and track at £0.
Only EE Approved Publishers may Sell EE Products via Call Centres
Without express permission to sell to customers over the phone, any publisher found engaging in this activity will be immediately removed from the programme and their commission's will be declined.
Possible Fraudulent Activity
Any new or dormant affiliate starting/restarting activity and driving an abnormal number of sales/traffic/conversion rate within a period of time, without prior discussion with EE, will be suspended immediately pending investigation. Full visibility needs to be provided on all traffic sources and marketing activity prior to starting any promotional activity on the EE program.
Contact Details
In order to promote the EE programme you must have a valid contact number and e-mail address in your management area
Toolbar Affiliates
EE does not work with toolbar affiliates, or allow any affiliates to publish or promote EE offers in toolbars or other pop-ups, whether they effect the EE customer on-site journey or not, unless given explicit, written permission by the EE affiliate team
Third Party Transaction Queries
Affiliates/Customers have a period of 90 days from the transaction date to query any Third-Party payment of commission, incentive, voucher, gift card and gift/credit with purchase (applies to orders which are tracked) or a period of 90 days from the validation date for orders which are untracked or managed through 3rd party systems or directly by EE.
