The house of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion into the core of its DNA.


Attribution Period (Cookie Length)

45 Days



Please direct traffic to and NOT as this site does not have affiliate tracking in place and is a separate site to KARL.COM


Partner Selection:

KARL LAGERFELD is seeking relevant fashion content affiliates or social partners who will promote the brand’s collections — whether via blogs or social channels.

In some cases, KARL LAGERFELD may work with content networks, though fashion-focused is preferred. If this is not the case, KARL LAGERFELD requests transparent visibility into which partners are promoting the brand.


Imagery & Assets:

KARL LAGERFELD offers a range of lifestyle imagery and banners in the interface. If you would like to use this in a newsletter, or to create your own imagery, please seek approval from the KARL LAGERFELD team for the final design. Complete brand guidelines can be seen in the documents tab.


Paid Search Marketing:

Affiliates may not use any form of PPC activity to promote KARL LAGERFELD on any search engine including Google, Google Shopping, Bing or Yahoo.


Voucher Codes:

Voucher codes are not available through the affiliate channel. Please do not promote any voucher codes as these sales will be declined.



KARL LAGERFELD offers a 15 or 20-day returns policy (pending country), and sales will only be approved or validated once this date passes. Sales are validated once a month.


Affiliate Newsletters:

From time to time we will email you programme updates about offers, we use Mailchimp to do this as it enables us to send high quality lifestyle images in a HTML template. Please note you can unsubscribe from these emails via the option at the bottom of the email or by emailing the Account Management team below.