HOW TO USE
OUR LOGO
The stacked version of the logo should be used in most
cases, when the format of a design restricts the vertical
space; in the case of a long and thin banner then the
horizontal version should be used
HOW NOT TO USE
OUR LOGO
Do not scale out of proportion Do not colour outside of the palette Do not colour with a gradient
Do not outline Do not rotate the logo Do not use 3D effects
There are ways in which you should never use our logo.
\- Do not warp or stretch the logo out of it’s original proportions.
\- Do not colour our logo with a colour that is not part
of our brand colours
\- Do not colour our logo with a gradient
\- Do not use an outline on our logo, the correct colour variation
should be selected to maximise visibility instead
\- Do not rotate the logo
\- Do not use a 3D effect on our logo
\- Do not redraw the logo.
TONE OF VOICE & STYLE OF WRITING
⚪ We talk in the first person
⚪ We’re SportsBreaks, not Sportsbreaks.com
⚪ We’re direct and straight to the point
⚪ We communicate with confidence and authority, without sounding condescending
⚪ Humour is used sparingly, and we always focus on the positive
⚪ We focus on the experience, not just tickets, hotels or transportation
⚪ We’re human-reader first
⚪ We talk in short sentences
⚪ We use bullet points to help readers scan key points
