Timeless, ELEVATED, well-styled, neutral. Direct, transparent, honest, truthful. Determined, willing, STRONG. Kind, compassionate, EMPOWERING, supportive, inclusive, accessible. SCULPTING, clay-like, basic, ESSENTIAL, comfortable.
HOW WE SPEAK
Our brand's communication style is assured, but never pretentious.
It revolves around positive empowerment and inclusive language, aiming to engage with our customers in a supportive and positive manner.
We reflect our commitment to transparency and representation of people from all backgrounds, with a diverse and credible community forming the backbone of our brand's ethos.
On social media, we adopt a "post positive" approach, conveying honesty and enthusiasm in our messaging.
