Wrought Iron and Brass Bed Co

Wrought Iron and Brass Bed Co

Terms and Conditions

These branding guidelines are designed to ensure that our brand is represented consistently and professionally across all affiliate marketing efforts. Adherence to these guidelines will enhance brand recognition, build trust with our audience, and maximise conversion opportunities for affiliates.

 

Brand Identity

Brand Name: Wrought Iron and Brass Bed Co.
Website: www.wroughtironandbrassbed.co.uk

Core Values:

  • Handcrafted quality
  • Timeless elegance
  • Sustainable and ethical craftsmanship
  • British-made excellence

Brand Tone of Voice:

  • Warm, approachable, and knowledgeable
  • Sophisticated yet relatable
  • Aspirational but grounded in quality and authenticity

Target Audience:

  • Discerning homeowners seeking high-quality, luxury beds
  • Interior designers and stylists
  • Customers interested in sustainability and craftsmanship

 

Logo Usage

Approved Logos:

  • Affiliates may use the official Wrought Iron and Brass Bed Co. logo provided in the affiliate toolkit on Awin.
  • Ensure the logo is not altered, stretched, or distorted.

Clear Space:

  • Maintain a minimum clear space around the logo equal to the height of the “W” in "Wrought" to ensure visibility.

Backgrounds:

  • Use the logo on clean, uncluttered backgrounds. Avoid patterns or textures that interfere with legibility.

Unacceptable Usage:

  • Do not change the colours of the logo.
  • Do not add effects such as shadows, gradients, or outlines.
  • Do not rotate, flip, or animate the logo.

 

Colour Palette

Our brand colours convey timeless elegance and a sense of luxury. Use these colours consistently in all promotional materials.

Primary Colours:

  • Charcoal Grey: #333333
  • Brass Gold: #B28F5A
  • Cream: #F8F5F0

Secondary Colours (optional):

  • Deep Burgundy: #800020
  • Soft Sage Green: #8A9A5B

 

Typography

Primary Typeface:

  • Serif: Garamond (or Times New Roman if unavailable)

Secondary Typeface:

  • Sans-Serif: Arial or Open Sans

Usage:

  • Use serif fonts for headings and key brand messages to convey tradition and quality.
  • Use sans-serif fonts for body text for legibility and modern appeal.

 

Imagery

Approved Images:

  • Affiliates are encouraged to use high-resolution images provided in the Awin affiliate portal.
  • Focus on lifestyle photography showcasing our beds in elegant, well-styled interiors.

Guidelines:

Images should reflect sophistication, warmth, and authenticity.

Avoid overly staged or artificial-looking photos.

Do not use low-quality or pixelated images.

Prohibited Usage:

Do not overlay text or graphics on official brand imagery without prior approval.

 

Affiliate Content Guidelines

Product Descriptions:

  • Use the descriptions provided on the official website. If rewriting, maintain accuracy and include key points about craftsmanship, materials, and sustainability.

Keywords:

  • Include the following brand keywords in your content for SEO and branding consistency:
  • “Wrought Iron and Brass Bed Co.”
  • “Handcrafted iron beds”
  • “Luxury brass beds”
  • “British-made beds”
  • Prohibited Content:
  • Do not make false claims about discounts or promotions.
  • Avoid language that may misrepresent the brand’s values or offerings.

 

Promotional Offers

Consistency:

  • Affiliates must ensure that all promotional offers align with the information provided by the affiliate programme or official website.

Coupons:

  • Only use valid coupon codes provided through the Awin platform. Expired codes or unverified discounts are strictly prohibited.

 

Social Media Guidelines

Brand Handles:

  • Tag the official social media accounts whenever possible:
  • Instagram: @wroughtironandbrassbed.co.uk
  • Facebook: @wroughtironandbrassbed.co.uk

Hashtags:

  • Recommended: #WroughtIronBeds #LuxuryBeds #HandcraftedBeds

Tone:

  • Keep captions and posts aligned with our brand tone: warm, elegant, and knowledgeable.

Content:

  • Share high-quality images, customer reviews, and lifestyle shots.
  • Avoid reposting unverified third-party content that does not represent the brand accurately.

 

Compliance

Affiliate Disclosures:

  • Affiliates must disclose their relationship with the Wrought Iron and Brass Bed Co. in line with ASA and CMA guidelines. For example: “This post contains affiliate links. I may earn a commission if you purchase through my link.”

Trademark Usage:

  • Use the full brand name (“Wrought Iron and Brass Bed Co.”) when referencing the company. Avoid abbreviations or unofficial names.

 

Support and Contact

For questions or additional resources, please contact the affiliate support team via the Awin platform or email harry.thompson@wroughtironandbrassbed.co.uk.