To ensure a consistent and accurate representation of the GoMatcha brand, affiliates are required to adhere to the following branding guidelines when promoting our products on the AWIN platform:
### **1\. Use of Brand Assets**
* Affiliates may only use approved GoMatcha logos, images, banners, and text provided within the AWIN platform or directly by our team.
* Alterations to GoMatcha brand assets, including resizing, color adjustments, or modifications, are not permitted without prior written approval.
* Any use of brand assets must align with our mission and values, emphasizing wellness, simplicity, and authenticity.
### **2\. Content Guidelines**
* Promotional content must accurately represent GoMatcha products and values, focusing on quality, freshness, and health benefits.
* Misleading or exaggerated claims about GoMatcha products, such as unverified health benefits, are strictly prohibited.
* Affiliates must clearly disclose affiliate relationships in compliance with applicable advertising laws and platform guidelines (e.g., ASA in the UK).
### **3\. Trademark Usage**
* Affiliates are not permitted to use the GoMatcha name, logo, or other trademarks in domain names, social media handles, or any other unauthorized capacity.
* Any use of GoMatcha trademarks in paid search campaigns requires explicit written approval. Affiliates may not bid on branded terms, including "GoMatcha" or variations, without authorization.
### **4\. Approved Marketing Channels**
* Affiliates may promote GoMatcha products on websites, blogs, social media, and email marketing campaigns, provided these comply with all other branding and promotional guidelines.
* Direct advertising on platforms like Google Ads or social media ads must receive prior approval from the GoMatcha team.
### **5\. Brand Representation**
* Affiliates must align their promotional efforts with GoMatcha’s mission: making wellness simple, accessible, and enjoyable.
* Avoid using language or imagery that contradicts our focus on health, balance, and authenticity.
### **6\. Prohibited Activities**
* Spamming, misleading promotions, or unauthorized discounts and coupon codes are not allowed.
* Affiliates are prohibited from using GoMatcha branding in a way that implies ownership or misrepresentation of the company.
### **7\. Violations and Termination**
* Any violations of these branding terms may result in the suspension or termination of the affiliate partnership.
* GoMatcha reserves the right to review and request changes to affiliate content that does not comply with branding guidelines.
By joining the GoMatcha affiliate program on AWIN, affiliates agree to adhere to these branding terms and conditions. We value the integrity of our brand and look forward to partnering with like-minded publishers to share the benefits of matcha with the world! 🍵
