✅ TrueMedX Brand Guidelines (FDA-Compliant)
These guidelines help affiliates, partners, and marketers maintain the integrity, professionalism, and compliance of the TrueMedX brand across all platforms.
🔷 Brand Identity
Tagline:
Root Cause. Real Relief. Naturally.
Mission:
To support wellness through clean, plant-based formulas that are thoughtfully crafted and grounded in scientific understanding of the body’s natural systems.
Tone & Voice:
Educational and empowering
Balanced and grounded
Non-technical and approachable
Focused on support, not treatment
✅ Do’s and Don’ts (Compliance-Focused)
✅ Do:
Say products “support” or “promote” general wellness, balance, or healthy function.
Refer to TrueMedX as a science-informed, natural, and Oklahoma-based wellness company.
Emphasize holistic concepts like microbiome balance, metabolic wellness, and daily support.
Use approved phrases like:
“Helps maintain digestive balance”
“Supports immune system function”
“Formulated to promote calm focus”
“A wellness approach to discomfort”
“Supports the body’s natural rhythms”
❌ Don’t:
Use medical claims such as:
❌ “Treats reflux”
❌ “Cures parasites”
❌ “Heals inflammation”
❌ “Eliminates disease”
Refer to specific conditions or diagnoses (e.g., IBS, H. pylori, arthritis).
Say products prevent, treat, diagnose, or cure any disease.
Use before/after claims or imply guaranteed outcomes.
Imply FDA approval — dietary supplements are not FDA-approved.
🖼 Logo & Brand Use
Use only the official, unaltered logo files provided by TrueMedX.
Maintain clear space around the logo (at least the height of the "T" in TrueMedX).
Do not stretch, distort, recolor, or overlay text on the logo.
Avoid drop shadows, outlines, or unapproved backgrounds.
Logo Font: Garet Extra Heavy
Body Font: Lato Regular
🎨 Primary Brand Color
TrueMedX Blue: #263E90
🌈 Color-Coded Product Line System
Each product category uses its own designated color.
The logo may appear in alternate colors to match the product line, but should never be recolored arbitrarily or mixed between categories.
For brand assets or the official product color chart, contact:
📧 cindy@neighborlywellness.com
📝 Product Messaging Examples (Compliant)
Gut Restore Tabs
✅ “Supports microbiome balance and digestive harmony.”
❌ “Kills H. pylori bacteria”
Metabolic Balance Drops
✅ “Formulated to promote metabolic wellness during fasting.”
❌ “Controls blood sugar or insulin levels”
Pain Relief Bundle
✅ “Natural support for comfort, resilience, and recovery from daily activities.”
❌ “Treats chronic pain or arthritis”
📷 Visual Guidelines
Use calming, neutral, earth-toned backgrounds
Favor lifestyle images that reflect daily wellness, not treatment
Avoid medical imagery, including syringes, prescription bottles, or hospital settings
💡 Approved Channels & Tactics
You may promote TrueMedX via:
Personal website or blog
Social media (Instagram, Facebook, YouTube, etc.)
Email newsletters
Educational content focused on general wellness
🚫 Restricted Marketing Tactics
Do not bid on the TrueMedX brand name or misspellings (e.g. "truemedix") in paid search ads
Do not make direct or implied medical claims
Do not modify affiliate links or use unapproved discount codes
Do not promote on websites with adult, political, illegal, or offensive content
🎯 Keywords to Use and Avoid
| ✅ Allowed Keywords | ❌ Prohibited Claims |
|---|
| Support | Treat, cure, prevent |
| Promote | Eliminate, reverse |
| Natural balance | Diagnosed condition |
| Daily wellness | Medical terminology |
| Gut harmony | Disease names |
📎 Need Help or Brand Assets?
For affiliate assets, co-branded requests, or compliance questions:
📧 cindy@neighborlywellness.com
🌐 www.truemedx.com
