Pikore Branding Guidelines
- Always refer to the brand as “Pikore – Premium Leather Goods” in copy.
- Use our official logos and lifestyle imagery provided in the Awin creative library; do not alter colours, proportions or add effects.
- Tone of voice: premium, timeless and giftable. Emphasise handmade craftsmanship, personalisation and durability. Avoid language that cheapens the brand or implies mass‑produced goods.
- Highlight that products are made with full‑grain leather and crafted to last a lifetime.
- Showcase personalisation options (engraving/debossing) as an experiential feature, not just a functional add‑on.
- Mention that orders ship from our workshop in Ukraine with delivery to EU within about two weeks.
- Do not use unapproved voucher codes or promotional messaging that contradicts our published coupon policy.
- Avoid using the company’s legal name “Craft Sale Marketing LLC” in public‑facing content; focus on the Pikore brand.
- For any questions or creative asset requests, contact our affiliate manager via the Awin communication centre.
