To ensure the integrity and reputation of the Moon Roast Coffee brand, affiliates must adhere to the following branding terms and conditions when participating in our programme on the Awin platform:
**Use of Branding Assets**
1. Affiliates are permitted to use Moon Roast Coffee branding assets, including logos, product images, and promotional materials, only as provided by Moon Roast Coffee or via the Awin platform.
2. All assets must be used in their original form. Modifications, including resizing or altering colours, are strictly prohibited unless prior written consent is obtained.
3. **Representation of the Brand**
4. Moon Roast Coffee must always be represented truthfully and professionally. Affiliates may not make false claims about our products, pricing, or offers.
5. References to Moon Roast Coffee should highlight our **award-winning specialty coffee**, sustainable sourcing, and dedication to quality.
6. Affiliates are encouraged to align promotional content with our tone of voice: friendly, professional, passionate, and approachable.
**Prohibited Activities**
7. **Unauthorised Advertising:** Affiliates may not bid on branded keywords, including "Moon Roast Coffee" or variations, in search engine marketing without written approval.
8. **Domain Restrictions:** Affiliates may not register domains or social media handles containing "Moon Roast Coffee" or any close variations.
9. **Misleading Promotions:** Promotions that misrepresent Moon Roast Coffee’s products or discounts, such as false offers or clickbait, are not allowed.
**Content Guidelines**
10. Affiliates are encouraged to create original, high-quality content that aligns with Moon Roast Coffee’s brand ethos. This includes highlighting our Great Taste Award-winning coffees, specialty-grade beans, and freshly roasted small batches.
11. All promotional content must comply with advertising standards, including accurate descriptions of products and offers.
**Compliance with Awin Policies**
12. Affiliates must operate within the guidelines and policies outlined by Awin, including adherence to the platform’s code of conduct and privacy standards.
**Changes to Branding Terms**
13. Moon Roast Coffee reserves the right to amend or update these branding terms and conditions at any time. Affiliates will be notified of significant changes to ensure continued compliance
**Monitoring and Enforcement**
14. Moon Roast Coffee actively monitors affiliate activity to ensure compliance with these branding terms.
15. Non-compliance may result in warnings, suspension, or removal from the affiliate programme at Moon Roast Coffee’s discretion.
**Contact Us**
For questions regarding branding or promotional guidelines, please contact our affiliate support team. We’re here to help you succeed while ensuring the Moon Roast Coffee brand is represented authentically and consistently.
